Website Speed & Performance

Reduce Page Weight

Matthew Edgar March 11, 2026

One of the best ways to reduce your website's load time is to reduce the number of requested files. That includes fonts, CSS, JavaScript, and media files.

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What is Transfer Size?

Matthew Edgar December 8, 2025

What is transfer size and why should you measure it? For that matter, how do you measure your website's transfer size? Transfer size refers to the amount of data that needs to be transmitted from a web server to a browser (or a robot) when loading a web page. Naturally, the smaller you can make the transfer size, the better.

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Average Response Time

Matthew Edgar July 31, 2025

How fast can Google crawl your website? You can find out in the Google Search Console Crawl Stats reports using the average response time. To access Crawl Stats, open up your website in Google Search Console.

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Consolidate JavaScript or CSS Files

Matthew Edgar February 1, 2024

A typical speed recommendation is to consolidate (or concatenate) multiple JavaScript or CSS files into a single file. Does this still make sense? The idea is that consolidating multiple files into a single file reduces how many requests need to be made when the browser/robot is loading a webpage.

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