Measure & Monitor SEO

There are many tools available to help you measure your website’s SEO performance, including Google Search Console. These tools can help you understand how robots are crawling, indexing, and ranking your website and also identify technical clean-up opportunities. The resources below will help you learn how to use these tools and what metrics are the most important to measure.

Testing & Evaluating Usability to Identify Technical SEO Issues

Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.

Using Log File Analysis To Improve Your SEO Performance

You have to understand how Google’s bots are understanding and crawling through your website. Learn what log files are and how you can start analyzing your website’s log files to improve your SEO performance.

Measuring Unknown Traffic with UTM Parameters

UTM tracking parameters can help you better understand the sources driving traffic to your website, as well as better understand the value of redirects. In this article, we’ll review: Why Should You Use UTM Tracking Parameters? It can be difficult to track certain types of marketing. By default, analytics tools will report on specific channels, […]

View Screen Resolution Report in GA4

Reviewing screen resolution reports can also help you improve engagement and conversion rates.

View Viewport or Browser Size in GA4

One key metric to understand how people use your website is the size of a visitor’s browser.

Performing Regular Tech SEO Checks with SE Ranking

Although a Tech SEO Audit can be completed using a variety of tools, in this post, I want to walk through how we can do each of these tasks using SE Ranking’s audit tool.

Server-side Analytics vs Client-side Analytics

What are server-side and client-side analytics? Should you use server-side or client-side analytics to measure your website’s performance? In this article, we’ll review the pros and cons of both types of tracking.

Recommended Quarterly Technical SEO Tasks

The technical side of SEO matters to all websites. These are the top 5 technical factors that need to be checked to improve SEO performance.

How do you respond to Google Algorithm updates?

How should you respond to Google’s algorithm updates? What do you need to do if your traffic is declining? The response depends on the type of update Google has made.

Two Approaches to Analyzing Competitor UX

How do you measure competitor UX? Here is one approach…