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Learn Technical SEO

Technical SEO (and technical web marketing more broadly) is the process of using your website’s code and server configuration to improve the way search engine robots, other automated services, and your human visitors interact with and perceive your website. This includes making the website more accessible, easier to navigate, and easier to understand. By improving your website’s technical structure, you can earn higher rankings in search results, drive more traffic to your website, and increase your conversion rates.

Tech SEO Guide 2.0

Fully updated in 2022 and getting ready to be republished, Tech SEO Guide 2.0 provides a reference for marketers, developers, programmers, designers, and more about the key technical SEO factors, including: crawling and indexing, URL and domain structure, sitemaps, error handling, mobile-friendliness, schema, redirects, speed and Core Web Vitals, content structure and more. This book is intended to be your go-to resource to understand how to improve your website’s technical structure to help you earn higher rankings in search results.

Technical SEO Factors

SEO is all about helping search engines improve how they crawl, index, and rank your website. This begins by ensuring your website and your website’s content can be found by search engine robots, ensuring robots can access and crawl the content once found, and, after they’ve crawled through your website, that robots can understand the content your website provides so that the content can rank. The better you do these things, the better your chances robots will understand your website and be able to rank your website for the correct search results. While there are many aspects to each area of SEO, here are a few guides about some of the key technical SEO factors.

Learn Technical SEO Online Course

Want to learn more about technical SEO? In our Tech SEO Fundamentals course, you will learn about the fundamentals of technical SEO, including duplicate content, XML sitemaps, robot controls, error handling, and more.