What is Technical SEO?

Technical SEO (and technical web marketing more broadly) is the process of using your website’s code and server configuration to improve the way search engine robots, other automated services, and your human visitors interact with and perceive your website. This includes making the website more accessible, easier to navigate, and easier to understand. By improving your website’s technical structure, you can earn higher rankings in search results, drive more traffic to your website, and increase your conversion rates.

Technical SEO Factors

The three main goals of technical SEO are making your website and your website’s content findable, ensuring robots can access and crawl the content once found, and, after they’ve crawled through your website, that robots can understand the content your website provides. The better you do these things, the better your chances robots will understand your website and be able to rank your website for the correct search results. While there are many aspects to each, here are a few guides about some of the key technical SEO tactics.

Tech SEO Guide

Tech SEO Guide provides a reference for marketers, developers and programmers who know their website (or their client’s website) needs a good tech SEO cleanup but aren’t exactly sure how to do it. This step-by-step guide will help you address technical SEO issues including:

  • Crawling and indexing
  • URL and domain structure
  • Content structure
  • Sitemaps
  • 404 not-found errors
  • Redirects

Whether you are an experienced SEO needing to quickly jog your memory on a complex topic or a new SEO just starting out, this book will be your go-to resource to understand how to optimize your website and make sure it is in tip top shape (at least technically).

tech seo guide by matthew edgar

Learn Tech SEO

Elementive has released a free, seven-class course on Skillshare diving into the fundamentals of tech SEO. In this course, we cover duplicate and thin content, appropriate URL structures, ways of controlling robots, resolving errors, XML sitemaps, speed, and schema. Each course explains the main concepts you need to know but keeps it practical by providing guidance on questions you need to ask and tasks you need to complete.

  • Understanding & Fixing Duplicate Content: Duplicate content can be penalized by Google and hurt your search engine performance. Learn how to spot duplicate content and other related issues.
  • Implementing & Fixing URL Structure: Poor and inconsistent URL structures can negatively impact your site’s SEO. Learn all the parts of a URL and the best practices you should apply on your website.
  • Search Robots & Robots.txt Controls: Google’s robots are impressive and have a lot of intelligent features. However, we need to help these robots out and guide them appropriately through our site.
  • Measuring & Improving Website Speed: Slow load times and speed issues can be penalized by Google, along with driving away customers. Learn how to measure your site’s speed and ways to improve your website’s load time.
  • Identify, Find & Fix Website Errors (404s & 500s): Website errors, such as 404s (Not Found Errors) and 500 (Server Errors) can negatively impact your site’s ability to rank. Learn how to identify and fix these errors.
  • Creating & Troubleshooting XML Sitemaps: XML sitemaps help Google identify all the pages contained on your website. Learn how to implement, submit, and monitor XML sitemaps and how to troubleshoot common XML sitemap errors.
  • Implementing & Testing Schema Mark Up: Schema markup can tremendously improve your ranking in Google. Learn more about identifying schema opportunities and how to configure schema.

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