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Matthew Edgar - Tech SEO Guide

Technical SEO

Technical SEO, or tech SEO, is the ongoing process of optimizing your website’s code and server configuration to better communicate with search engine robots. This includes making your website more accessible, easier to navigate, and easier to understand. By improving your website’s technical structure, you can earn higher rankings in search results, drive more traffic to your website, and increase your conversion rates. As an added benefit, the technical improvements made often help the people visiting your website as well.

Tech SEO Guide

Fully updated and published by Apress in 2023, Tech SEO Guide provides a reference for marketers, developers, programmers, designers, and more about the key technical SEO factors, including crawling and indexing, URL and domain structure, sitemaps, error handling, mobile-friendliness, schema, redirects, speed and Core Web Vitals, content structure and more. This book is intended to be your go-to resource to understand how to improve your website’s technical structure to help you earn higher rankings in search results.

Technical SEO Factors

SEO is all about helping search engines improve how they crawl, index, and rank your website. This begins by ensuring your website and your website’s content can be found by search engine robots, ensuring robots can access and crawl the content once found, and, after they’ve crawled through your website, that robots can understand the content your website provides so that the content can rank. The better you do these things, the better your chances robots will understand your website and be able to rank your website for the correct search results. While there are many aspects to each area of SEO, here are a few guides about some of the key technical SEO factors.

Learn Technical SEO Online Course

Want to learn more about technical SEO? In our Tech SEO Fundamentals course, you will learn about the fundamentals of technical SEO, including:

Understanding & Fixing Duplicate Content: Duplicate content can be penalized by Google and hurt your search engine performance. Learn how to spot duplicate content and other related issues.

Implementing & Fixing URL Structure: Poor and inconsistent URL structures can negatively impact your site’s SEO. Learn all the parts of a URL and the best practices you should apply to your website.

Search Robots & Robots.txt Controls: Google’s robots are impressive and have a lot of intelligent features. However, we need to help these robots out and guide them appropriately through our site.

Measuring & Improving Website Speed: Slow load times and speed issues can be penalized by Google, along with driving away customers. Learn how to measure your site’s speed and ways to improve your website’s load time.

Identify, Find & Fix Website Errors (404s & 500s): Website errors, such as 404s (Not Found Errors) and 500 (Server Errors) can negatively impact your site’s ability to rank. Learn how to identify and fix these errors.

Creating & Troubleshooting XML Sitemaps: XML sitemaps help Google identify all the pages contained on your website. Learn how to implement, submit, and monitor XML sitemaps and how to troubleshoot common XML sitemap errors.

Implementing & Testing Schema Mark Up: Schema markup can tremendously improve your ranking in Google. Learn more about identifying schema opportunities and how to configure schema.