Learn how technical SEO and AI search audits uncover meaningful issues affecting crawling, indexing, rankings, AI citations, agents, and website users.
Read How to Conduct a Technical SEO and AI Search Audit →Generative AI search changes technical SEO. This series breaks down how technical SEO needs to change to support AI search.
Read How AI Search Changes Technical SEO →Can Google, Bing, OpenAI and other search engines access everything on your website? Learn how search and AI bots crawl your website.
Read How Search & AI Bots Crawl Your Website →Website visitors are no longer just human. We need to think differently about who, or what, is using our websites. Here's how...
Read Automated Website Visitors: Bots, Agents, and Beyond →AI Search changes how people search for answers and where people need our website. Information seeking theories help us understand how to adapt.
Read What Is Information Seeking? →Learn how to optimize your website for AI agents and bots using your website to complete tasks on behalf of users.
Read Interaction: What To Know About AI Agents →Discovery is the process by which bots (search engine crawlers and AI agents) identify new URLs or content for the first time.
Read Discovery: How Bots Find Your Content →Increasingly, Google and Bing are including responses from generative AI tools in search results. What makes generative AI different from traditional search?
Read Generative AI vs. Traditional Search: Technical Differences →AI Search is here. Attribution is not. How do we measure AI search? Matthew walks through the available methods to track AI SEO performance.
Read Measuring AI Search: Options, Challenges, and What’s Next →Training refers to how AI systems learn from web content, either through foundational model training or ongoing retrieval for Retrieval Augmented Generation (RAG) systems.
Read Training: How bots learn from content →Rendering is the process of executing code (especially JavaScript) to fully load a page so bots can find and extract all of the page's content.
Read Rendering: How Bots See Your Pages →Indexing is the process of storing crawled and rendered content in a structured way so it can be retrieved during search or response generation.
Read Indexing: How Content is Stored and Accessed →