Indexing

After crawling a website, search engine robots have to process and evaluate every page and file found during that crawl. This is called indexing. You need to make sure robots correctly understand and are able to process all of the pages and files contained on your website. If robots do not understand a page or cannot process a page correctly, then the page will not be able to rank in search results. The resources below will help you find and fix any issues preventing robots from indexing your website.

Do Redirects Impact Your Website’s Speed?

Yes, redirects do add to a website’s speed. There are two ways redirects can affect speed: by adding to the server overhead or by delaying the load of the final destination page. Discover the data-driven conclusion.

Redirecting URLs: How To Use & Implement 301 Redirects

A redirect routes visitors from one URL to another URL. Redirects can be useful to fix 404 errors or to help avoid errors when changing URLs but it is important you redirect to the right place.

How To Fix 404 Errors On Your Website

How do you find the 404 errors on your website? Once found, how do you fix the 404 errors? What tools can help? Find out in this in-depth 404 guide!

Google Search Console: Page Indexing Report

Is Google indexing every page on your website? If not, why not? To answer these questions, you need to use the Page Indexing Report in Google Search Console. Find out how to use and understand this report.

What is Thin Content?

What is thin content and why is it important for SEO? If you have thin content on your website, how do you fix it—and when should you fix it?

How To Find & Fix Duplicated Content

Put simply: Duplicate content confuses both human and robot visitors. Let’s walk through how we deal with duplicated content: locating, evaluating, and resolving.

Understanding Entities – The Multiple Matthew Edgars

How does Google understand what a name is or that a name relates to a specific person? In this post, Matthew digs into entities.

Handling Out of Stock & Removed Product Pages

How do you remove products from your website without harming your users or SEO performance—or at least minimize the harm? In this post, Matthew walks through the different options available.

Examples of Website Navigation Best Practices

The implementation of website navigation best practices is vital for users to understand your website. Honest reviews of 8 companies’ website navigation have been provided as examples.

How Long Should I Keep My Redirects?

Once you have added a redirect to your website, how long should you keep that redirect active on your server? Instead of a universal answer, let’s review the steps you need to take to determine how long any given redirect needs to stay on your website.

Noindex vs. Nofollow vs. Disallow

There’s a common theme of confusion regarding the difference between noindex, nofollow and disallow commands. All three are powerful tools to use to improve a website’s organic search performance, but each has unique situations where they are appropriate to apply.

Crafting Delightful Broken Experiences

Like it or not, technology isn’t perfect. We need to create friendly and helpful errors that give people who reach an error the ability to recover from that error.