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Indexing

After crawling a website, search engine robots have to process and evaluate every page and file found during that crawl. This is called indexing. You need to make sure robots correctly understand and are able to process all of the pages and files contained on your website. If robots do not understand a page or cannot process a page correctly, then the page will not be able to rank in search results. The resources below will help you find and fix any issues preventing robots from indexing your website.

How To Fix 404 Errors On Your Website

Finding and fixing 404s errors on your website is important because not-found errors create a bad user experience. In this guide, you will learn how to find and fix 404 errors on your website.

Google Search Console: Page Indexing Report

Is Google indexing every page on your website? If not, why not? To answer these questions, you need to use the Page Indexing Report in Google Search Console. Find out how to use and understand this report.

Noindex vs. Nofollow vs. Disallow

Are you confused about the difference between noindex, nofollow and disallow commands? All three are powerful tools to use to improve a website’s organic search performance, but each has unique situations where they are appropriate to apply.

Unhelpful and Low-Quality Content

How do you address unhelpful, duplicate, outdated, and other forms of low-quality content?

Handling Out of Stock & Removed Product Pages

How do you remove products from your website without harming your users or SEO performance—or at least minimize the harm? In this post, Matthew walks through the different options available.

Do Redirects Impact Your Website’s Speed?

Yes, redirects do add to a website’s speed. There are two ways redirects can affect speed: by adding to the server overhead or by delaying the load of the final destination page. Discover the data-driven conclusion.

Examples of Website Navigation Best Practices

The implementation of website navigation best practices is vital for users and search engine robots to understand your website. Learn how to improve your website’s navigation to help SEO and UX.

Understanding Entities

How does Google understand what a name is or that a name relates to a specific person? In this post, Matthew digs into entities.

Image SEO: Technical Considerations

Organic image search is an often neglected area of SEO opportunity. Learn what technical factors you need to improve to help your images rank well in organic search.

How Long Should I Keep My Redirects?

Once you have added a redirect to your website, how long should you keep that redirect active on your server? Instead of a universal answer, let’s review the steps you need to take to determine how long any given redirect needs to stay on your website.

How To Find & Fix Duplicated Content

Put simply: Duplicate content confuses both human and robot visitors. Let’s walk through how we deal with duplicated content: locating, evaluating, and resolving.

Redirecting URLs: How To Use & Implement 301 Redirects

A redirect routes visitors from one URL to another URL. Redirects can be useful to fix 404 errors or to help avoid errors when changing URLs but it is important you redirect to the right place.