Selecting Canonical & Preferred Domains
Should you use WWW or not in your URL? What about using an SSL certificate? In this blog post, learn what a canonical, or preferred, domain is and how this can affect your SEO and user experience.
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How to Use UTM Tracking
Lots of aspects are marketing can seem challenging to track--but they aren't. Find out how to use UTM tracking to measure online and offline marketing.
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Putting Data Into Perspective
The biggest struggle with data is that it is ridiculously easy to lie and manipulate with it, even if you don't mean to do so. Find out some ways to avoid this trap in Matthew's latest post.
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Rules for Optimization
Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.
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Mobile First – Why?
Google has discussed rolling out a "mobile first" index - but why should mobile be on first? Matthew digs into the data to show that not all sites really are "mobile first."
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Where Do I Fit?
What is the difference between CRO, UX, SEO, IA, analytics, tech marketing and more? How do these relate and overlap? What does that mean for my clients?
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The Relationship Between Tech SEO and UX
Technical SEO and user experience serve similar purposes. As a result, they have way more in common than most people might think. Find out what those similarities are and what it means for your website.
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Power of the User
You can't convince people to get things they don't want to get, at least not in any meaningful or sustainable way. Instead, you have to understand what people want and deliver that.
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Optimize—Don’t Overhaul
When approaching a big project, learn why it is better to find ways to "optimize" instead of "overhaul". Overhauling is risky and can lead to disaster. Read on to learn more about the benefits of optimizing.
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Does a Website Redesign Impact SEO?
How does a website redesign affect SEO performance? In this blog post, see five case studies of how a redesign can affect organic traffic.
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