Matthew’s Blog

What is Core Web Vitals?

What is Core Web Vitals?

What are Google’s Core Web Vitals metrics? How can these affect your website’s performance? How do you optimize your website?

Understanding Entities – The Multiple Matthew Edgars

Understanding Entities – The Multiple Matthew Edgars

How does Google understand what a name is or that a name relates to a specific person? In this post, Matthew digs into entities.

Usability Test for Technical SEO

Usability Test for Technical SEO

Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.

How to Check HTTP Response Status Codes

How to Check HTTP Response Status Codes

Every page on every website returns a status code. How do you check the status code for your website’s pages? What do the status codes mean?

Understanding TLDs

Understanding TLDs

How does top level domain (TLD) affect your website’s performance? Should you worry about what TLD your website uses?

2021 SEO Themes

2021 SEO Themes

What are the key items that a successful 2021 SEO strategy need to include? Find out how 2021 will be about Core Web Vitals, quality, and AI.

Handling Out of Stock & Removed Product Pages

Handling Out of Stock & Removed Product Pages

How do you remove products from your website without harming your users or SEO performance—or at least minimize the harm? In this post, Matthew walks through the different options available.

SEO Discoverability

SEO Discoverability

Before you can do anything else with SEO, you need Google to find your pages. This process of finding pages is called “discoverability”. Learn about discoverability and how to make your pages easier for Google to find.

How to Upgrade to GA4 & Should You?

How to Upgrade to GA4 & Should You?

How and when should you upgrade to the new version of Google Analytics, GA4? In this article, Matthew walks through the options you have to upgrade.

What Should a Tech SEO Audit Look At?

What Should a Tech SEO Audit Look At?

What should you review in a Technical SEO Audit? Matthew discusses the guiding questions you need to use during an audit and how they can help you structure your audit.

Is Google Finding Every Page On Your Website?

Is Google Finding Every Page On Your Website?

Is Google finding all the pages on your website? Learn how to answer this question and why it is important for sites of all sizes.

New Technical SEO Course

New Technical SEO Course

Elementive has released a new course diving into the fundamentals of Tech SEO. In this course, we cover duplicate and thin content, appropriate URL structures, ways of controlling robots, resolving errors, XML sitemaps, speed, and schema.