Matthew’s Blog

SEO Discoverability

SEO Discoverability

Before you can do anything else with SEO, you need Google to find your pages. This process of finding pages is called “discoverability”. Learn about discoverability and how to make your pages easier for Google to find.

How to Upgrade to GA4 & Should You?

How to Upgrade to GA4 & Should You?

How and when should you upgrade to the new version of Google Analytics, GA4? In this article, Matthew walks through the options you have to upgrade.

What Should a Tech SEO Audit Look At?

What Should a Tech SEO Audit Look At?

What should you review in a Technical SEO Audit? Matthew discusses the guiding questions you need to use during an audit and how they can help you structure your audit.

Is Google Finding Every Page On Your Website?

Is Google Finding Every Page On Your Website?

Is Google finding all the pages on your website? Learn how to answer this question and why it is important for sites of all sizes.

New Technical SEO Course

New Technical SEO Course

Elementive has released a new course diving into the fundamentals of Tech SEO. In this course, we cover duplicate and thin content, appropriate URL structures, ways of controlling robots, resolving errors, XML sitemaps, speed, and schema.

Languages to Know For Tech SEO & Web Analytics

Languages to Know For Tech SEO & Web Analytics

Working on technical SEO and/or web analytics inevitably will require getting into the code. What languages do you need to know to succeed?

Using Log File Analysis To Improve Your SEO Performance

Using Log File Analysis To Improve Your SEO Performance

You have to understand how Google’s bots are understanding and crawling through your website. Learn what log files are and how you can start analyzing your website’s log files to improve your SEO performance.

Measuring How Speed Impacts Visitors

Measuring How Speed Impacts Visitors

Are you getting the full story about page speed on your website? Along with load time metrics, we also need to know how speed affects our visitors.

How To Find & Fix Duplicated Content

How To Find & Fix Duplicated Content

Put simply: Duplicate content confuses both human and robot visitors. Let’s walk through how we deal with duplicated content: locating, evaluating, and resolving.

Performing Regular Tech SEO Checks with SE Ranking

Performing Regular Tech SEO Checks with SE Ranking

Although a Tech SEO Audit can be completed using a variety of tools, in this post, I want to walk through how we can do each of these tasks using SE Ranking’s audit tool.

2020 SEO Plans & Common Misconceptions

2020 SEO Plans & Common Misconceptions

As companies make their 2020 SEO plans, there are three big misconceptions that I see repeatedly that should be avoided when adjusting SEO tactics in 2020.

4 Best Google Analytics Plugins for WordPress

4 Best Google Analytics Plugins for WordPress

How do you add Google Analytics to a WordPress website? There’s no shortage of plugins to integrate Google Analytics, but some work better than others.