What Is Google Analytics & How Does It Work?

Top 25 Google Analytic Questions of 2019 Google Analytics is used by over 27 million websites. It is an impressive analytics tool with lots of capabilities, but what exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I’ll answer the 25 most common questions about […]

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Responding to Google Changes

Responding to the Meta Description Length Recently, Google announced they’d be rolling back a previous update that had increased the length of the meta description tag. (The meta description tag can be used in the search result and can be an effective way to get more people clicking on a search result.) In response to […]

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Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.

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