How Long Should I Keep My Redirects?

Once you have added a redirect to your website, how long should you keep that redirect active on your server? Instead of a universal answer, let’s review the steps you need to take to determine how long any given redirect needs to stay on your website.

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How to Use Robots noindex?

Google recently announced that they will no longer support the "noindex" directive on the robots.txt file. What does this mean? Does the robots noindex matter to you and what changes should you make to your robots.txt file?

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Noindex vs. Nofollow vs. Disallow

There’s a common theme of confusion regarding the difference between noindex, nofollow and disallow commands. All three are powerful tools to use to improve a website's organic search performance, but each has unique situations where they are appropriate to apply.

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Advanced Google Analytics Event Tracking

By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website's pages.

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