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Matthew’s Blog

How to Check HTTP Response Status Codes

Every page on every website returns an HTTP response status code. How do you check the status code for your website’s pages? What do the status codes mean?

Do Redirects Impact Your Website’s Speed?

Yes, redirects do add to a website’s speed. There are two ways redirects can affect speed: by adding to the server overhead or by delaying the load of the final destination page. Discover the data-driven conclusion.

Subdirectory or Subdomain?

Should you use a subdirectory (subfolder) or subdomain for SEO and for the best user experience?

How To Fix 404 Errors On Your Website

How do you find the 404 errors on your website? Once found, how do you fix the 404 errors? What tools can help? Find out in this in-depth 404 guide!

What Are HTTP Headers

Learn what HTTP Headers are, how to view HTTP Headers for your website, and which HTTP Headers can affect your website’s SEO performance.

Testing & Evaluating Usability to Identify Technical SEO Issues

Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.

Languages to Know For Tech SEO

Working on technical SEO and/or web analytics inevitably will require getting into the code. What languages do you need to know to succeed?

Information Foraging: Engagement & Conversion Optimization

As you optimize your website’s content, learn why to think of visitors to your website as lazy hunters looking for prey.

Is Google Finding Every Page On Your Website?

Is Google finding all the pages on your website? Learn how to answer this question and why it is important for sites of all sizes.

Using Log File Analysis To Improve Your SEO Performance

You have to understand how Google’s bots are understanding and crawling through your website. Learn what log files are and how you can start analyzing your website’s log files to improve your SEO performance.

Google Search Console: Page Indexing Report

Is Google indexing every page on your website? If not, why not? To answer these questions, you need to use the Page Indexing Report in Google Search Console. Find out how to use and understand this report.

Glossary of Technical SEO Terms

The technical side of SEO is full of jargon, acronyms, and highly-specific and technical words. What are the main terms and acronyms to know?