Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.

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Power of the User

You can't convince people to get things they don't want to get, at least not in any meaningful or sustainable way. Instead, you have to understand what people want and deliver that.

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Optimize—Don’t Overhaul

When approaching a big project, learn why it is better to find ways to "optimize" instead of "overhaul". Overhauling is risky and can lead to disaster. Read on to learn more about the benefits of optimizing.

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Playing the Long Game

In today’s immediate gratification world, businesses often look for a quick answer to get more leads and sales. Many companies out there are willing to play into this impatience by selling you a solution guaranteed to drive leads and sales right now. But that isn't the path to success.

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Ugly Works

Do you want a beautiful looking design or a functional design? Too often designs gets in the way of creating a good user experience.

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