Matthew’s Blog

Landing Pages & Exit Pages

Landing Pages & Exit Pages

How do you know which pages will have the biggest impact on conversions? Learn about how to use your landing pages and exit pages as part of SEO & CRO.

How to Check HTTP Response Status Codes

How to Check HTTP Response Status Codes

Every page on every website returns a status code. How do you check the status code for your website’s pages? What do the status codes mean?

How To Find & Fix 404 Errors On Your Website

How To Find & Fix 404 Errors On Your Website

How do you find the 404 errors on your website? Once found, how do you fix the 404 errors? What tools can help? Find out in this in-depth 404 guide!

What Is Usability? What is UX?

What Is Usability? What is UX?

What is usability? What is UX? How do UX and usability overlap with SEO? How do you know if your website is usable?

Basic HTML Tags You Need To Know For SEO

Basic HTML Tags You Need To Know For SEO

When you are managing a website, there are a few basic HTML tags you need to know. The better you understand these HTML basics, the better you can diagnose problems affecting SEO on your website.

How to Use a Headless Browser

How to Use a Headless Browser

Learn what a headless browser is, why you should use a headless browser and how to launch a headless browser on your own computer.

What is Thin Content?

What is Thin Content?

What is thin content and why is it important for SEO? If you have thin content on your website, how do you fix it—and when should you fix it?

The Risks Of Redesigning A Website

The Risks Of Redesigning A Website

Website redesigns come with a risk of losing traffic, rankings, and conversions. How can you avoid these risks with your redesign?

The #1 Mistake Small Businesses Make: How to Manage Your Online Presence

The #1 Mistake Small Businesses Make: How to Manage Your Online Presence

Want to know the number one mistake too many companies make? They don’t own their online presence. Learn how to manage your online presence correctly.

Website Optimization Advice

Website Optimization Advice

The best way to gain more traffic, more conversions, and higher rankings is by continually optimizing your website. Get advice on how to improve your optimization strategies.

Understanding Your Visitors With Segments

Understanding Your Visitors With Segments

Learn how to use segments in Google Analytics. Included – find out the top three segments to use to help you understand the people who visit your website.

Recommended Quarterly Tech SEO Tasks

Recommended Quarterly Tech SEO Tasks

The technical side of SEO matters to all websites. These are the top 5 technical factors that needs to be checked quarterly in a Tech SEO website audit.