By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website's pages.
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Top 25 Google Analytic Questions of 2019 Google Analytics is used by over 27 million websites. It is an impressive analytics tool with lots of capabilities, but what exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I’ll answer the 25 most common questions about […]
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How do you know who a good SEO consultant is? The following questions can help you weed out the bad consultants, helping you to find the SEO consultant who can actually help you achieve the results you wish to achieve.
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Responding to the Meta Description Length Recently, Google announced they’d be rolling back a previous update that had increased the length of the meta description tag. (The meta description tag can be used in the search result and can be an effective way to get more people clicking on a search result.) In response to […]
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Your website has a responsive design, but now what do you do? How do you optimize your website for SEO and user experience? Or, do we need to—is a responsive design enough?
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Should you use WWW or not in your URL? What about using an SSL certificate? In this blog post, learn what a canonical, or preferred, domain is and how this can affect your SEO and user experience.
Lots of aspects are marketing can seem challenging to track--but they aren't. Find out how to use UTM tracking to measure online and offline marketing.
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The biggest struggle with data is that it is ridiculously easy to lie and manipulate with it, even if you don't mean to do so. Find out some ways to avoid this trap in Matthew's latest post.
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Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.
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Google has discussed rolling out a "mobile first" index - but why should mobile be on first? Matthew digs into the data to show that not all sites really are "mobile first."
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At a loss as to how to improve your website? No matter what industry you’re in, my latest book will help you achieve your website’s goals with a few simple changes.