Matthew’s Blog

Using Log File Analysis To Improve Your SEO Performance

You have to understand how Google’s bots are understanding and crawling through your website. Learn what log files are and how you can start analyzing your website’s log files to improve your SEO performance.

Measuring How Speed Impacts Visitors

Are you getting the full story about page speed on your website? Along with load time metrics, we also need to know how speed affects our visitors.

How To Find & Fix Duplicated Content

Put simply: Duplicate content confuses both human and robot visitors. Let’s walk through how we deal with duplicated content: locating, evaluating, and resolving.

Performing Regular Tech SEO Checks with SE Ranking

Although a Tech SEO Audit can be completed using a variety of tools, in this post, I want to walk through how we can do each of these tasks using SE Ranking’s audit tool.

2020 SEO Plans & Common Misconceptions

As companies make their 2020 SEO plans, there are three big misconceptions that I see repeatedly that should be avoided when adjusting SEO tactics in 2020.

4 Best Google Analytics Plugins for WordPress

How do you add Google Analytics to a WordPress website? There’s no shortage of plugins to integrate Google Analytics, but some work better than others.

Basic HTML Tags You Need To Know For SEO

When you are managing a website, there are a few basic HTML tags you need to know. The better you understand these HTML basics, the better you can diagnose problems affecting SEO on your website.

How to Check your HTTP Response Status Code

Every page on every website returns a numerical code that indicates the page’s status. The important step is knowing what status code each page currently returns on your website. How do you check the status code for your website’s pages?

Learn Technical SEO

Elementive has released a 7-class course diving into the fundamentals of Tech SEO. In this course, we cover duplicate and thin content, appropriate URL structures, ways of controlling robots, resolving errors, XML sitemaps, speed, and schema.

Examples of Website Navigation Best Practices

The implementation of website navigation best practices is vital for users to understand your website. Honest reviews of 8 companies’ website navigation have been provided as examples.

Everything You Need to Know About PII Protections, CCPA Compliance & GDPR Requirements

It is no secret that there is a lot of data tracked about how we interact with websites. Not surprisingly, as the web grows, privacy concerns arise. In response to this, new laws have been established: CCPA & GDPR. What exactly are these laws and how do they apply to your business?

How Long Should I Keep My Redirects?

Once you have added a redirect to your website, how long should you keep that redirect active on your server? Instead of a universal answer, let’s review the steps you need to take to determine how long any given redirect needs to stay on your website.