Responding to Google Changes

Responding to the Meta Description Length Recently, Google announced they’d be rolling back a previous update that had increased the length of the meta description tag. (The meta description tag can be used in the search result and can be an effective way to get more people clicking on a search result.) In response to […]

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Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.

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