The technical side of search engine optimization matters to all websites. Big or small, local or national or international, B2B or B2C. No matter the type of business or vertical you are in, if you want organic traffic coming to your website, you need to make sure that Google’s bots can understand your website. Our […]
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There’s a common theme of confusion regarding the difference between noindex, nofollow and disallow commands. All three are powerful tools to use to improve a website's organic search performance, but each has unique situations where they are appropriate to apply.
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Facebook has made continual changes over the years that decrease traffic going from Facebook to a website (at least for organic shares). On Google, there is a rise in no-click search results, predominately on mobile but on desktop too because of rich results—and that means there could be less traffic coming from a Google search […]
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The bounce rate of a given website is a key metric that can help us understand how people interact and engage with that website. While important, the bounce rate is often used incorrectly and frequently misunderstood. So, what exactly is the bounce rate, why should you use it, and what is a good bounce rate […]
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By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website's pages.
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What exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I'll answer the 25 most common questions about Google Analytics we hear regularly at Elementive.
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How do you know who a good SEO consultant is? The following questions can help you weed out the bad consultants, helping you to find the SEO consultant who can actually help you achieve the results you wish to achieve.
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Responding to the Meta Description Length Recently, Google announced they’d be rolling back a previous update that had increased the length of the meta description tag. (The meta description tag can be used in the search result and can be an effective way to get more people clicking on a search result.) In response to […]
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Your website has a responsive design, but now what do you do? How do you optimize your website for SEO and user experience? Or, do we need to—is a responsive design enough?
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Should you use WWW or not in your URL? What about using an SSL certificate? In this blog post, learn what a canonical, or preferred, domain is and how this can affect your SEO and user experience.
At a loss as to how to improve your website? No matter what industry you’re in, my latest book will help you achieve your website’s goals with a few simple changes.