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SEO Consultant Insights

Managing and improving a website is a difficult and continually evolving process. After two decades of helping hundreds of clients improve and manage their websites, Matthew provides his unique insight and advice.

Glossary of Technical SEO Terms

The technical side of SEO is full of jargon, acronyms, and highly-specific and technical words. What are the main terms and acronyms to know?

Three Ways to Improve Prompts in ChatGPT & Other LLMs

Here are some tips and example prompts to help you get the most out of ChatGPT, Google Bard, Bing’s conversational search and other generative AI tools.

Languages to Know For Tech SEO

Working on technical SEO and/or web analytics inevitably will require getting into the code. What languages do you need to know to succeed?

10 Books for the Technical Marketing Professional

Looking for something to read? Here are ten books recommendations that explore technology, how humans interact with technology, and the way technology intersects with our lives.

What Is A Problem?

What is a problem anyway? It wasn’t until the 1400’s when problem really began to also mean “a difficulty”.

On Being Prepared

To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.

10 Years, 10 Lessons

After running my own company full time for a decade, here are some of the lessons I’ve learned about life, clients, sales, and more along the way.

What Does It Mean To Be A (Good) Consultant?

Based on my observations, I’ve found there are seven core tenets that make the difference between a good consultant and an okay one. What are they?

What To Do With Your Website When You Are Going Out Of Business

What do you do with your website when you are shutting down your business?