
Hi. I’m Matthew Edgar. I am a technical consultant specializing in technical SEO, AI search, agent readiness, and website performance. I help companies find and fix crawl, render, and indexation issues that affect how companies improve search rankings and AI visibility. Along with improving technical SEO factors, I help clients improve the website experience for people, search engines, AI crawlers, and AI agents. You can read more about the results I’ve helped clients achieve. My clients include startups, non-profit organizations, government agencies, Fortune 500 companies, and small businesses across various industries.
In addition to consulting, I provide training related to technical SEO, AI and website performance. I am the author of three books, most recently Speed Metrics Guide published by Apress in 2024. I host Elementive’s YouTube channel and have spoken at several industry conferences, including Mozcon, SMX, and Martech. You can find my latest tips, tricks, and information by following me on LinkedIn.
How I Help
I’m a consultant and partner at Elementive, a company I started with Andrea Streff in 2014. Elementive is a consulting firm based in Denver, CO, specializing in technical optimization for search engines, AI systems, and AI agents. We help clients with technical SEO/GEO/AEO analysis & audits, ongoing technical SEO/GEO consultation & support, SEO/GEO reporting & performance monitoring and more.We have no minimum project size and work with all types of companies. If you need help investigating and fixing technical SEO and AI search issues affecting your website’s performance, please contact me.
Client Testimonials
Working with Matthew from the start of 2022 has been an absolute game-changer for our business’s SEO endeavors. Matthew’s deep understanding and technical expertise have been instrumental in addressing our challenges and achieving our goals. What sets Matthew apart as an exceptional partner is his remarkable ability to bridge the gap between SEO strategies and our business objectives. His valuable insights and support have significantly propelled our business forward. If you’re looking to take your business to new heights with top-notch technical SEO assistance, Matthew is the ultimate choice.
Matthew’s deep technical knowledge, both in front-end development and server-side setup, make him a well-rounded SEO. He will never let you place more content on a crumbling site architecture without giving his recommendations for how to build a sturdy and sound foundation. He lays out expectations very clearly so that you understand this will be a long, continual process, but one that if executed correctly will increase the quality of your traffic. With more quality traffic, your conversion rate will improve, thus increasing your revenue potential. This above statement is a fact I can attest to in my partnership with Matthew. You will not be disappointed with his attention to detail and flexibility because in the game of SEO you always want a partner who is not afraid to experiment to stay ahead of the competition in rankings and in market share.
Matthew is a valued partner. He data-driven insight, and supplements this with astute suggestions and quality ideas. I have found him in our dealings to be thoughtful and thorough, and most certainly committed to a win-win. I would highly recommend him for companies looking to evaluate their web strategy and brand presence.
Working with Matthew and the team at Elementive has helped transform and grow our business. They are a true partner in helping us achieve our goals. In addition to his proficiency in digital marketing, Matthew is friendly, patient, and a great teacher. I highly recommend Elementive to any company looking to take their website and digital marketing strategy to the next level.
PBJ Marking has had the privilege of collaborating with Matthew and the dedicated team at Elementive for several years and counting, and they consistently prove themselves to be our foremost choice when it comes to technical SEO matters. Matthew's exceptional treatment of our clients exemplifies his commitment to the highest standards of communication, execution, and expertise in the field. In an industry often plagued by deceptive practices, Matthew and his team's unwavering integrity deserve the utmost respect. They have effectively reinstated trust and transparency in the SEO industry.
Working with Elementive and Matthew was a joy. Language Intelligence first approached Matthew for help with a one-off technical problem with our website and then hired Matthew to do a comprehensive technical SEO audit for us and we couldn’t be happier. Not only was Matthew completely accessible for any questions/guidance before, during, and after the audit, he presented his findings in an easy-to-understand manner, especially for non-techies like me! After going through his findings with us, Matthew presented solutions and was able to explain 'big picture' technical concepts thoroughly and how his findings and solutions will positively impact our business. I highly recommend Matthew and the Elementive team to anyone in need of a technical SEO consultancy – you won’t be disappointed!
I was very impressed with the SEO work that Matthew at Elementive did on our website. They were able to increase our website traffic and improve our search engine rankings. As a result, we have seen a significant increase in leads and sales. I would highly recommend Elementive to anyone who is looking for effective SEO services.
We see Matthew and Elementive as a strategic business partner of ours. Their advanced knowledge and expertise of online marketing has helped us stay ahead of our competition and also up-to-date with various digital approaches that are constantly changing. Elementive always goes above and beyond what is asked for or requested – they always come with additional ideas and questions – making sure they are providing the best possible service for their clients. By implementing recommendations suggested by Elementive, we have seen our online performance continue to grow.
Professional Bio
Matthew Edgar is a partner at Elementive (www.elementive.com), a Colorado-based consulting firm specializing in technical optimization for search engines, AI systems, and AI agents. With over twenty years of experience, Matthew helps clients resolve complex technical issues and optimize their websites for search, AI visibility, and agentic interactions. His clients include startups, small businesses, and Fortune 500 companies. He is the author of Tech SEO Guide (Apress, 2023) and Speed Metrics Guide (Apress, 2024) and has spoken at industry-leading events including MozCon, SMX, and MarTech. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
One Line Bio
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), helping companies improve how their websites perform for search engines, AI systems, and AI agents.
Podcasts & Interviews
In addition to speaking at conferences, I’ve been featured in technical deep-dives and podcast interviews, including:
- Strategic Insights on Technical SEO and AI (Emanuel Rose Marketing in the Age of AI): a conversation exploring how AI is changing search and how we need to evolve our technical SEO strategy.
- Technical SEO in 2025 (Mariah Magazine): unpacking what is actually changing in technical SEO (and what isn’t) and what to prioritize moving forward.
- This 200 % Traffic Boost Proves Technical SEO Works (Chris Raulf Podcast): a breakdown of how site architecture and rendering optimizations can dramatically improve traffic.
- Technical SEO Deep Dive (Consulting Spotlight): discussing technical SEO audit strategies and real-world fixes.
- The Technical Mistakes Killing Your Traffic (The KAJ Masterclass): discussing common reasons pages do not appear in search results and how to fix
- How to Optimize for AI Search and Improve Your SEO (Wisdom Journey): exploring approaches for optimizing content and structure for AI-driven search.
- Measuring How Speed Impacts SEO & UX (Voices of Search): Discussing how speed impacts SEO and user experience.
Latest Articles
How to Conduct a Technical SEO and AI Search Audit
Learn how technical SEO and AI search audits uncover meaningful issues affecting crawling, indexing, rankings, AI citations, agents, and website users.
Read How to Conduct a Technical SEO and AI Search Audit →Noindex vs. Nofollow vs. Disallow: When to Use Each One
Find out the difference between noindex, nofollow & disallow. Learn when & where to use these commands to improve your SEO performance.
Read Noindex vs. Nofollow vs. Disallow: When to Use Each One →Structured Data: What Is Schema?
What is schema.org? Why should you use schema on your website for SEO and AI search? What common problems happen? How do you test schema?
Read Structured Data: What Is Schema? →How Search & AI Bots Crawl Your Website
Can Google, Bing, OpenAI and other search engines access everything on your website? Learn how search and AI bots crawl your website.
Read How Search & AI Bots Crawl Your Website →