Matthew Edgar September 2, 2025
How do you use a canonical with an hreflang tag? These are two different types of tags but are often used on the same pages. It can get confusing what the canonical should be.
Read Using hreflang and canonical Tags → Matthew Edgar July 14, 2025
Are AI bots finding the content on your website? They don't find links the same way Google does. So, adding a link to a page isn't always enough.
Read Internal Linking Checklist → Matthew Edgar March 3, 2025
What are preload, prefetch, preconnect, dns-prefetch, and fetchpriority? When should they be used? All of these tell the browser to prioritize and fetch resources in advance, but they differ in when and how they work.
Read What are preload, prefetch, fetchpriority preconnect? → Matthew Edgar February 10, 2025
What is cloaking? How do you detect cloaking practices on a website?
Read What is Cloaking? → Matthew Edgar January 28, 2025
What do you do if bots can't load JavaScript and are missing some content on your website? How do you move content to server-side rendering (SSR)?
Read How to Change to Server-Side Code → Matthew Edgar January 7, 2025
What is client-side code? What is server-side code? What code can Google and OpenAI actually see when crawling the website?
Read Client-side vs. Server-side Code → Matthew Edgar September 23, 2024
How do you tell Google to noindex a PDF file? Or an image? Or a Word DOC uploaded to your server? You need the X-Robots-Tag…what is that? The X-Robots-Tag is an HTTP Header. When a server sends back a file to a browser or robot, the server also sends HTTP Headers which contain additional information about the file requested.
Read Configure X-Robots → Matthew Edgar August 15, 2024
The site: operator is a great way to find out what pages Google has found on a website. Here are five ways to make the site: operator even more useful…
Read Operators in Google Search → Matthew Edgar July 30, 2024
My number one SEO recommendation for a redevelopment project: do not change www usage. Here is why: Google treats www.
Read What is a canonical domain? → Matthew Edgar June 19, 2023
SEO can seem complex but to keep it simpler, you can break SEO into three foundational areas: crawling, indexing, and ranking. Every problem and every SEO factor relates to one of those three areas.
Read Simplify SEO: Crawl, Index, Rank →