How do we measure AI search? How much schema do we need? Which bots and agents should we support? Matthew walks through five questions teams are asking about AI search and generative engine optimization (GEO).
Read What We Are Seeing in AI Search: Five Questions Teams Are Asking Right Now →Learn how the * wildcard and $ end-of-URL character work in robots.txt, along with common mistakes that can accidentally block or allow crawling.
Read How to Use Wildcards and $ in Robots.txt →Working on technical SEO and/or web analytics inevitably will require getting into the code. What languages do you need to know to succeed?
Read Languages to Know for Technical SEO and AI Search →https://www.youtube.
Read How to Fix 3 Common Technical SEO Problems →A canonical tag pointing to a non-indexable URL can break your SEO signals. Learn what causes it and how to fix it before Google ignores your canonical tags.
Read What Is a Non-Indexable Canonical Tag? (And How to Fix It) →If your content depends on JavaScript, bots may not see it. Here are the most common rendering issues impacting SEO and AI search visibility.
Read JavaScript Rendering Issues: 5 Issues to Fix →How different is SEO from GEO? How differently should we treat Google versus LLMs? There is a lot more overlap than separation.
Read SEO vs. GEO →https://www.youtube.
Read Internal Linking for Technical SEO: What Actually Matters →Why do internal links matter for SEO? Why should we optimize our site's internal linking structure? Technical issues can disrupt how bots crawl your site and how users navigate it. Here is a breakdown of common internal link problems to watch out for...
Read Fix Internal Link Problems →Which bots matter the most for SEO and AI search or GEO? Learn about the bots from Google, Bing and OpenAI that matter most.
Read GEO & SEO Bots →What is JSON? Is it JavaScript? Is it just for schema? How do we read JSON? A brief recap..
Read What is JSON? →How do you know if it is time to merge multiple sites or subdomains together? Here are a few ways to think about it…
Read Merging Multiple Sites or Subdomains →