How do we measure AI search? How much schema do we need? Which bots and agents should we support? Matthew walks through five questions teams are asking about AI search and generative engine optimization (GEO).
Read What We Are Seeing in AI Search: Five Questions Teams Are Asking Right Now →Explore how schema markup supports traditional search results, what we know about its impact on AI search, and how to measure results on your website.
Read How Does Schema Help SEO & AI Search? →How do AI agents browse, search, and interact with our websites? What does that mean for marketing, SEO and UX?
Read What AI Agents Are Actually Doing on Websites →Learn how to correctly connect form labels and input fields to improve accessibility, help AI agents understand forms, and pass Lighthouse label tests.
Read How to Use Form Labels for Accessibility and AI Agents →Did GPTBot suddenly stop crawling your website? If so, don't panic! That appears to be the normal trend. Here's the data about GPTBot...
Read How does GPTBot Crawl? →https://www.youtube.
Read How AI Search Changes SEO – No Longer Just About Google’s Index →AI search has a measurement problem: AI bots crawl our website more often than they send visitors. How does this change measuring SEO performance?
Read Crawl-to-Refer Ratio →How different is SEO from GEO? How differently should we treat Google versus LLMs? There is a lot more overlap than separation.
Read SEO vs. GEO →Learn how AI agents communicate across platforms using the A2A protocol and Agent Cards, and why this standard could shape the future of agent collaboration.
Read How AI Agents Work Together: Understanding the A2A Protocol and Agent Cards →https://youtu.be/JFtJiiv96zY How do you get started with WebMCP? WebMCP is a newly proposed standard offering a way for websites to communicate more clearly with AI agents.
Read WebMCP: How to Get Started →A2A. MCP. WebMCP. UCP. AP2. What are all of these protocols? Do they actually matter for SEO? What do we need to know?
Read Agentic AI Protocols: Recap →To say the least, 2025 has been a transformative year for SEO. Here are the five most important things I've learned or refined my thinking on this year that are shaping the advice I'm giving clients heading into 2026: 1.
Read The Biggest SEO Shifts of 2025 (and What They Mean for 2026) →