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Generative AI

The primary goal for SEO is getting your website to rank highly in relevant search results. You want to make sure your website’s rankings look interesting and compelling so that people want to click to your website instead of your competitor’s website. The resources below will help you find technical fixes that will improve your rankings and your overall SEO performance.

Understanding Prompt Types

How do we optimize for prompts and make sure our companies show up in generative AI search responses? How is this different than optimizing for search queries? It begins by understanding what types of prompts people use.

Search Intents & Generative AI

How will SGE change SEO? It likely depends on the search query intent. Learn how to adapt your SEO strategy and prepare for SGE.

How Generative AI Changes Information Seeking

How does search powered by Generative AI change the process of seeking out information? What does that mean for SEO? What does that mean for websites?

Handling Out of Stock & Removed Product Pages

How do you remove products from your website without harming your users or SEO performance—or at least minimize the harm? In this post, Matthew walks through the different options available.

Image SEO: Technical Considerations

Organic image search is an often neglected area of SEO opportunity. Learn what technical factors you need to improve to help your images rank well in organic search.

The Risks Of Redesigning A Website

Website redesigns come with a risk of losing traffic, rankings, and conversions. How can you avoid these risks with your redesign?

Review & Rating Schema

How do you add Simple Review and Aggregate Rating schema to your website? If you do, how will this change your website’s search results?

Breadcrumbs & Breadcrumb Schema

Do you need to use breadcrumb navigation on your website? If you do, should you mark it up with breadcrumb schema? In this article, we’ll discuss the best ways to approach those questions.

SEO Structured Data: What Is Schema?

Schema markup offers a way to structure information contained on websites.