Technical SEO (and technical web marketing more broadly) is the process of using your website’s code and server configuration to improve the way search engine robots, other automated services, and your human visitors interact with and perceive your website.
Having good data requires setting up analytics correctly with the data that allows you to dig deeper into your website’s performance. Along with knowing what reports are available, you need to know what questions you can answer with the data you have available.
Matthew Edgar is a regular speaker locally and nationally and a true leader in technical SEO and user experience. His approach is based on solid research – not speculation and guesswork. Matthew has spoken at MozCon, SMX, and taught courses with O'Reilly Media.
2020 SEO Plans & Common Misconceptions
As companies make their 2020 SEO plans, there are three big misconceptions that I see repeatedly that should be avoided when adjusting SEO tactics in 2020.
Do Redirects Impact Your Website’s Speed?
Yes, redirects do add to a website’s speed. There are two ways redirects can affect speed: by adding to the server overhead or by delaying the load of the final destination page. Discover the data-driven conclusion.