Technical SEO (and technical web marketing more broadly) is the process of using your website’s code and server configuration to improve the way search engine robots, other automated services, and your human visitors interact with and perceive your website.
Having good data requires setting up analytics correctly with the data that allows you to dig deeper into your website’s performance. Along with knowing what reports are available, you need to know what questions you can answer with the data you have available.
Matthew Edgar is a regular speaker locally and nationally and a true leader in technical SEO and user experience. His approach is based on solid research – not speculation and guesswork. Matthew has spoken at MozCon, SMX, and taught courses with O'Reilly Media.
How to Check HTTP Response Status Codes
Every page on every website returns a status code. How do you check the status code for your website’s pages? What do the status codes mean?
Usability Test for Technical SEO
Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.