What is Web Analytics?

You can’t make good decisions without good data. Without good data, you can’t understand the problems in the technical structure of your website. Without good data, you can’t understand the right way to increase traffic and conversions. Having good data requires setting up analytics correctly–not just the default analytics code but also the advanced tracking code that lets you dig deeper into your website’s performance. Once configured, you need to know what reports are available and what questions you can answer with the data you have available.


Google Analytics Tips & Tricks

Need help getting the most out of Google Analytics? Google Analytics is an incredibly powerful tool, but it can also be difficult to understand. Watch our short tips and tricks videos for quick, practical advice for using your Google Analytics account. Watch now »

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Elements of a Successful Website

At a loss as to how to improve your website? No matter what industry you are in, this book will help you determine what questions to ask and how to get the data you need to answer those questions so that you can achieve your website’s goals with a few simple changes. Learn more or purchase from Amazon.



elements of a successful website by matthew edgar

Learn More About Web Analytics

  • Analytics for Product Managers: How can product managers use analytics to improve their market reach and product usage? Find out in these resources from Elementive and O’Reilly Media.
  • Measuring User Experience with Event Tracking: Learn three effective and advanced ways to use event tracking in Google Analytics to understand a website’s user experience.
  • Introduction to Google Analytics: In this introductory Google Analytics course, you’ll learn how to install Google Analytics on your website, how to access basic reports, and how to schedule a weekly or monthly report email.
  • Using Data to Make Decisions: “Big data” is on the rise and we live in an increasingly data-dependent world, but what are the best ways to use data to make decisions about our websites, content, user experiences and online marketing?


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