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Web Analytics Tips

You can’t make good decisions without good data. Without good data, you can’t understand the problems in the technical structure of your website. Without good data, you can’t understand the right way to increase traffic and conversions. Having good data requires setting up analytics correctly–not just the default analytics code but also the advanced tracking code that lets you dig deeper into your website’s performance. Once configured, you need to know what reports are available and what questions you can answer with the data you have available.

Google Analytics Tips & Tricks

Need help getting the most out of Google Analytics? Google Analytics is an incredibly powerful tool, but it can also be difficult to understand. Watch our short tips and tricks videos for quick, practical advice for using your Google Analytics account. Watch now »

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Learn More Web Analytics

  • Measuring Form Usage: How can you use advanced web analytics to measure form usage? Find out in this Moz Whiteboard Friday video.
  • Analytics for Product Managers: How can product managers use analytics to improve their market reach and product usage? Find out in this course I taught with O’Reilly Media.
  • How To Use Event Tracking: Learn how to use event tracking in Google Analytics to understand a website’s user experience.
  • Introduction to Google Analytics: In this introductory Google Analytics course with Skillshare, you’ll learn how to install Google Analytics on your website, how to access basic reports, and how to schedule a weekly or monthly report email.
  • Using Data to Make Decisions: “Big data” is on the rise and we live in an increasingly data-dependent world, but what are the best ways to use data to make decisions about our websites, content, user experiences and online marketing?

MY LATEST BLOG POSTS

2020 SEO Plans & Common Misconceptions

As companies make their 2020 SEO plans, there are three big misconceptions that I see repeatedly that should be avoided when adjusting SEO tactics in 2020.

4 Best Google Analytics Plugins for WordPress

How do you add Google Analytics to a WordPress website? There’s no shortage of plugins to integrate Google Analytics, but some work better than others.

Advanced Google Analytics Event Tracking

By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website’s pages.

What Is Google Analytics & How Does It Work?

What exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I’ll answer the 25 most common questions about Google Analytics we hear regularly at Elementive.

The Tools Aren’t What Matters The Most

Good data analysis isn’t about a tool, it is all about the process. That process isn’t just the “how to use the tool” – along with knowing the “how”, you also need to know the “why” behind the tool to really get the most out of it.

3 Tools To Help You Understand Your Website Better

What are the best tools to use to understand how people visiting your website are really using your website? QW Consulting recommends three tools.