Web Analytics Tips
You can’t make good decisions without good data. Without good data, you can’t understand the problems in the technical structure of your website. Without good data, you can’t understand the right way to increase traffic and conversions. Having good data requires setting up analytics correctly–not just the default analytics code but also the advanced tracking code that lets you dig deeper into your website’s performance. Once configured, you need to know what reports are available and what questions you can answer with the data you have available.