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Matthew’s Blog

Number Fixation

Number Fixation

My clients use numbers to measure a goal (as they should), but somewhere along the way sometimes the focus on the goal sometimes shifts to worrying obsessively about a specific number. Discover the best way to combat number fixation.

Are Tablet Websites Important?

Are Tablet Websites Important?

We all know supporting mobile is important, but what about tablet devices? Should you build a tablet-specific website to support your web visitors?

Blind Faith In Your Stats

Blind Faith In Your Stats

I focus on the use and value of numbers. These points will help you avoid having blind faith in numbers that steer you toward actions that don’t make sense for your business.

Sub-Directory or Sub-Domain?

Sub-Directory or Sub-Domain?

Should you use a sub-directory (sub-folder) or sub-domain for SEO and for the best user experience?

Balancing Information & Action

Balancing Information & Action

Make progress and grow your company by finding the right balance between information and action.

Learn What Your Visitors Think: Don’t Fear Research

Learn What Your Visitors Think: Don’t Fear Research

The only way for you to understand what people think of your company is through research. Research can be simple and cheap. Find out how!

Converters & Non Converters

Converters & Non Converters

How do you improve that conversion rate? This comes down to the quality of your traffic and finding ways to improve it. But, how do you know what to improve?

What Does It Mean To Be A (Good) Consultant?

What Does It Mean To Be A (Good) Consultant?

Based on my observations, I’ve found there are seven core tenets that make the difference between a good consultant and an okay one. What are they?

Don’t Fall In Love With Your Design

Don’t Fall In Love With Your Design

What you think about your website’s design doesn’t really matter. What matters if what your customers think about your website’s design.

Want Traffic? Give People A Reason To Visit Your Website

Want Traffic? Give People A Reason To Visit Your Website

Why aren’t people visiting your website? Probably because you haven’t given them a reason to.

What To Do With Your Website When You Are Going Out Of Business

What To Do With Your Website When You Are Going Out Of Business

What do you do with your website when you are shutting down your business?