Matthew’s Blog

What Do People Really Think? Don’t Fear Research

What Do People Really Think? Don’t Fear Research

The only way for you to understand what people think of your company is through research. Research can be simple and cheap. Find out how!

Converters & Non Converters

Converters & Non Converters

How do you improve that conversion rate? This comes down to the quality of your traffic and finding ways to improve it. But, how do you know what to improve?

What Does It Mean To Be A (Good) Consultant?

What Does It Mean To Be A (Good) Consultant?

Based on my observations, I’ve found there are seven core tenets that make the difference between a good consultant and an okay one. What are they?

Search Engine Optimization Is Becoming User Experience

Search Engine Optimization Is Becoming User Experience

Search engine optimization is starting to become the same thing as user experience. Google’s mobile-friendly label is the most recent example of this.

Don’t Fall In Love With Your Design

Don’t Fall In Love With Your Design

What you think about your website’s design doesn’t really matter. What matters if what your customers think about your website’s design.

Want Traffic? Give People A Reason To Visit Your Website

Want Traffic? Give People A Reason To Visit Your Website

Why aren’t people visiting your website? Probably because you haven’t given them a reason to.

What To Do With Your Website When You Are Going Out Of Business

What To Do With Your Website When You Are Going Out Of Business

What do you do with your website when you are shutting down your business?