Matthew’s Blog

Are Tablet Websites Important?

Are Tablet Websites Important?

We all know supporting mobile is important, but what about tablet devices? Should you build a tablet-specific website to support your web visitors?

Categorizing & Prioritizing Your Web Pages

Categorizing & Prioritizing Your Web Pages

What are the ten most important pages on your website? Find out what makes a page on your website important & how to measure the pages’s value.

The Tools Aren’t What Matters The Most

The Tools Aren’t What Matters The Most

Good data analysis isn’t about a tool, it is all about the process. That process isn’t just the “how to use the tool” – along with knowing the “how”, you also need to know the “why” behind the tool to really get the most out of it.

Blind Faith In Your Stats

Blind Faith In Your Stats

I focus on the use and value of numbers. These points will help you avoid having blind faith in numbers that steer you toward actions that don’t make sense for your business.

My Bounce Rate Is Too High

My Bounce Rate Is Too High

What do you do when your website’s bounce rate is too high (or too low)? Find out the questions you need to ask to improve your bounce rate.

Sub-Directory or Sub-Domain?

Sub-Directory or Sub-Domain?

Should you use a sub-directory (sub-folder) or sub-domain for SEO and for the best user experience?

Are Your Visitors Ready To See Your Price?

Are Your Visitors Ready To See Your Price?

Will showing a price on your website help to drive more leads? Or, will showing the price scare aware potential customers?

Diversify & Own Your Traffic

Diversify & Own Your Traffic

How do you prevent losing traffic when Google makes a change to their ranking algorithm? You must work to diversify & own your traffic.

Top 5 Questions To Ask When Reworking Your Website’s Content

Top 5 Questions To Ask When Reworking Your Website’s Content

There are our times in a business when you realize your website is disconnected from your customers. Find out your options for addressing that disconnect between your website’s content and your visitor’s expectations.

Balancing Information & Action

Balancing Information & Action

Make progress and grow your company by finding the right balance between information and action.

The Problem With Conversion Rate Optimization: How Is Your T.E.C.C.R.?

The Problem With Conversion Rate Optimization: How Is Your T.E.C.C.R.?

Conversion rate optimization is important, but not enough. To really grow a company, you want to focus on optimizing your TECCR. Find out what TECCR is and why focusing on it can help your company grow.

What Do People Really Think? Don’t Fear Research

What Do People Really Think? Don’t Fear Research

The only way for you to understand what people think of your company is through research. Research can be simple and cheap. Find out how!