Your website is anything but average. Stop using average numbers when making decisions. Instead, find the more specific numbers to track performance.
User Needs vs. Business Needs: Striking the Balance
When choosing what to show on your website, should you favor the needs of your business or the needs of the people visiting your website?
Simple Ways to Use Data & Analytics
Using data and analytics doesn’t have to be hard or difficult. Find out a simple process that makes data easy to use in this talk from Matthew Edgar.
Google Analytics: Conversion Sources
One of the more important metrics to track for your website is conversions and one of the more important things to know about conversions is how people who converted found your website in the first place. Find out how to get this data.
Going To The Extremes on Data Usage
What do you do with a decision maker who refuses to use data? What about a decision maker who will only use data? Find out how to deal with both extremes.
Technology, Visitors, or Conversions?
Learn how to decide between what is good for your visitors, what is good for your business, and what will work technically.
The Google Panic
Are you worried about all those Google changes? While the changes are worth paying attention to, they shouldn’t be your primary worry either.
Dealing With Failure
How can we structure projects such that, if they fail, we can avoid the inevitable denial or refusal to accept the failure?
Challenge Your Consultant
A key ingredient to success in any consulting engagement is a client who pushes back, challenges ideas, and so their own research. Find out why.
On “Keeping It Simple” (Except When You Shouldn’t)
What’s wrong with the advice to “keep it simple”? Why should you sometimes “keep it complex”?
Find Your Own Way
Why can’t you just buy a marketing solution out a box? It would be so much easier. If only it worked!
My clients use numbers to measure a goal (as they should), but somewhere along the way sometimes the focus on the goal sometimes shifts to worrying obsessively about a specific number. Discover the best way to combat number fixation.