Skip to content

Matthew’s Blog

Reviewing Heatmap & Visitor Recording Tools

Reviewing Heatmap & Visitor Recording Tools

What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.

Testing Changes On Your Website

Testing Changes On Your Website

To improve your website, you need to constantly make changes. But how do you test that changes? Learn about split tests and time comparison tests to see which one is right for you.

Information Foraging: Engagement & Conversion Optimization

Information Foraging: Engagement & Conversion Optimization

As you optimize your website for conversions or engagement, learn why to think of visitors to your website as lazy hunters looking for prey.

User Needs vs. Business Needs: Striking the Balance

User Needs vs. Business Needs: Striking the Balance

When choosing what to show on your website, should you favor the needs of your business or the needs of the people visiting your website?

Simple Ways to Use Data & Analytics

Simple Ways to Use Data & Analytics

Using data and analytics doesn’t have to be hard or difficult. Find out a simple process that makes data easy to use in this talk from Matthew Edgar.

Google Analytics: Conversion Sources

Google Analytics: Conversion Sources

One of the more important metrics to track for your website is conversions and one of the more important things to know about conversions is how people who converted found your website in the first place. Find out how to get this data.

Sub-Directory or Sub-Domain?

Sub-Directory or Sub-Domain?

Should you use a sub-directory (sub-folder) or sub-domain for SEO and for the best user experience?

Converters & Non Converters

Converters & Non Converters

How do you improve that conversion rate? This comes down to the quality of your traffic and finding ways to improve it. But, how do you know what to improve?

What Does It Mean To Be A (Good) Consultant?

What Does It Mean To Be A (Good) Consultant?

Based on my observations, I’ve found there are seven core tenets that make the difference between a good consultant and an okay one. What are they?

What To Do With Your Website When You Are Going Out Of Business

What To Do With Your Website When You Are Going Out Of Business

What do you do with your website when you are shutting down your business?