Matthew’s Blog

What Is A Conversion? What Are Goals?

What Is A Conversion? What Are Goals?

What goals and outcomes should you measure on non-profit or mission-driven websites?

The Risks Of Redesigning A Website

The Risks Of Redesigning A Website

Website redesigns come with a risk of losing traffic, rankings, and conversions. How can you avoid these risks with your redesign?

Top 10 Goals To Measure For Informational Websites

Top 10 Goals To Measure For Informational Websites

What kind of goals and outcomes should you measure if you run an educational, informational website? Find out the Top 10 metrics and goals you can use.

Guidelines for Improving Websites

Guidelines for Improving Websites

What is a heuristic evaluation and how can it help you identify problems and opportunities on your website? What heuristics, or guidelines, do you use to review a website? Find out!

Announcing Elements of a Successful Website

Announcing Elements of a Successful Website

Today, I’m extremely excited to announce the release of my first book: Elements of a Successful Website. My book focuses on practical, actionable ways of improving traffic, usability, and conversion rates for any website—big or small. Learn more about the book or order now on Amazon.

Understanding Your Visitors With Segments

Understanding Your Visitors With Segments

Learn how to use segments in Google Analytics. Included – find out the top three segments to use to help you understand the people who visit your website.

What Goals To Track

What Goals To Track

Google Analytics lets you track goals…but what exactly should you set up as a goal? Find out the macro and micro goals you need to track on your website.

Reviewing Heatmap & Visitor Recording Tools

Reviewing Heatmap & Visitor Recording Tools

What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.

Testing Changes On Your Website

Testing Changes On Your Website

To improve your website, you need to constantly make changes. But how do you test that changes? Learn about split tests and time comparison tests to see which one is right for you.

Landing Pages & Exit Pages

Landing Pages & Exit Pages

How do you know which pages will have the biggest impact on conversions? Learn about how to use your landing pages and exit pages as part of CRO.

On Being Prepared

On Being Prepared

To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.

Information Foraging: Engagement & Conversion Optimization

Information Foraging: Engagement & Conversion Optimization

As you optimize your website for conversions or engagement, learn why to think of visitors to your website as lazy hunters looking for prey.