Guidelines for Improving Websites
What is a heuristic evaluation and how can it help you identify problems and opportunities on your website? What heuristics, or guidelines, do you use to review a website? Find out!
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Blog
Announcing Elements of a Successful Website
Today, I’m extremely excited to announce the release of my first book: Elements of a Successful Website. My book focuses on practical, actionable ways of improving traffic, usability, and conversion rates for any website—big or small. Learn more about the book or order now on Amazon.
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Understanding Your Visitors With Segments
Learn how to use segments in Google Analytics. Included - find out the top three segments to use to help you understand the people who visit your website.
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What Goals To Track
Google Analytics lets you track goals...but what exactly should you set up as a goal? Find out the macro and micro goals you need to track on your website.
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Reviewing Heatmap & Visitor Recording Tools
What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.
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Testing Changes On Your Website
To improve your website, you need to constantly make changes. But how do you test that changes? Learn about split tests and time comparison tests to see which one is right for you.
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Landing Pages & Exit Pages
How do you know which pages will have the biggest impact on conversions? Learn about how to use your landing pages and exit pages as part of CRO.
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On Being Prepared
To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.
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Information Foraging: Engagement & Conversion Optimization
As you optimize your website for conversions or engagement, learn why to think of visitors to your website as lazy hunters looking for prey.
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Anything But Average
Your website is anything but average. Stop using average numbers when making decisions. Instead, find the more specific numbers to track performance.
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