Usability Critique of Google Analytics
Google Analytics has recently rolled out a new design. There are some positive improvements but some usability concerns it presents as well.
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Blog
Dealing With Change
Change is constant but let’s be honest change is also scary. How can your organization deal with changes that inevitably will occur?
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What Is A Conversion? What Are Goals?
What goals and outcomes should you measure on non-profit or mission-driven websites?
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The Risks Of Redesigning A Website
Website redesigns come with a risk of losing traffic, rankings, and conversions. How can you avoid these risks with your redesign?
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Top 10 Goals To Measure For Informational Websites
What kind of goals and outcomes should you measure if you run an educational, informational website? Find out the Top 10 metrics and goals you can use.
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Guidelines for Improving Websites
What is a heuristic evaluation and how can it help you identify problems and opportunities on your website? What heuristics, or guidelines, do you use to review a website? Find out!
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Announcing Elements of a Successful Website
Today, I’m extremely excited to announce the release of my first book: Elements of a Successful Website. My book focuses on practical, actionable ways of improving traffic, usability, and conversion rates for any website—big or small. Learn more about the book or order now on Amazon.
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Understanding Your Visitors With Segments
Learn how to use segments in Google Analytics. Included - find out the top three segments to use to help you understand the people who visit your website.
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What Goals To Track
Google Analytics lets you track goals...but what exactly should you set up as a goal? Find out the macro and micro goals you need to track on your website.
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Reviewing Heatmap & Visitor Recording Tools
What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.
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