Today, I’m extremely excited to announce the release of my first book: Elements of a Successful Website. My book focuses on practical, actionable ways of improving traffic, usability, and conversion rates for any website—big or small. Learn more about the book or order now on Amazon.
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Learn how to use segments in Google Analytics. Included - find out the top three segments to use to help you understand the people who visit your website.
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Google Analytics lets you track goals...but what exactly should you set up as a goal? Find out the macro and micro goals you need to track on your website.
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What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.
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To improve your website, you need to constantly make changes. But how do you test that changes? Learn about split tests and time comparison tests to see which one is right for you.
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How do you know which pages will have the biggest impact on conversions? Learn about how to use your landing pages and exit pages as part of CRO.
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To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.
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As you optimize your website for conversions or engagement, learn why to think of visitors to your website as lazy hunters looking for prey.
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Your website is anything but average. Stop using average numbers when making decisions. Instead, find the more specific numbers to track performance.
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When choosing what to show on your website, should you favor the needs of your business or the needs of the people visiting your website?
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At a loss as to how to improve your website? No matter what industry you’re in, my latest book will help you achieve your website’s goals with a few simple changes.