The Trouble With Benchmarking
We all want to know how our website's metrics compare to everybody else. But benchmarking against others is problematic. Find a better way to benchmark your stats.
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Blog
10 Years, 10 Lessons
After running my own company full time for a decade, here are some of the lessons I've learned about life, clients, sales, and more along the way.
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What Barriers Prevent Engagement and Conversion?
Getting more visitors to convert usually means thinking of all the stuff you should add. But, what about removing instead? Simple and short can often better.
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Voice User Experience
Voice-based interactions are on the rise, but what does this mean for your website? How do you work with voice interactions to help your visitors and what new challenges does voice present?
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Usability Critique of Google Analytics
Google Analytics has recently rolled out a new design. There are some positive improvements but some usability concerns it presents as well.
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Dealing With Change
Change is constant but let’s be honest change is also scary. How can your organization deal with changes that inevitably will occur?
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What Is A Conversion? What Are Goals?
What goals and outcomes should you measure on non-profit or mission-driven websites?
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The Risks Of Redesigning A Website
Website redesigns come with a risk of losing traffic, rankings, and conversions. How can you avoid these risks with your redesign?
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Top 10 Goals To Measure For Informational Websites
What kind of goals and outcomes should you measure if you run an educational, informational website? Find out the Top 10 metrics and goals you can use.
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Guidelines for Improving Websites
What is a heuristic evaluation and how can it help you identify problems and opportunities on your website? What heuristics, or guidelines, do you use to review a website? Find out!
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