Crafting Delightful Broken Experiences

Like it or not, technology isn’t perfect. Technology can and will break, causing errors when it does. We’ve all experienced errors while browsing the web. Unfortunately, we’ve all experienced errors on our own websites. Maybe a server crashed and we couldn’t access a site. Or, maybe a search form didn’t give us results, even though […]

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How Do People Perceive A Website’s Speed?

By Matthew Edgar & Andrea Streff, Elementive Summary We all know our websites should load fast. But, how fast is “fast”? Every marketer, designer and developer has their own ideas, but we wanted to know what an ordinary web visitor thought about a website’s speed. To find out, we asked over two thousand people to […]

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Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.

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