Matthew’s Blog

Crafting Delightful Broken Experiences

Crafting Delightful Broken Experiences

Like it or not, technology isn’t perfect. We need to create friendly and helpful errors that give people who reach an error the ability to recover from that error.

Responding to Google Changes

Responding to Google Changes

Google recently changed their description length – how should we respond? And what can this change tell us about other Google changes?

How Do People Perceive A Website’s Speed?

How Do People Perceive A Website’s Speed?

We all know our websites should load fast. But, how fast is “fast”? To find out, we asked over two thousand people to describe how fast they thought the website loaded.

Mobile-First & Mobile Optimization: Responsive Isn’t Enough

Mobile-First & Mobile Optimization: Responsive Isn’t Enough

Your website has a responsive design, but now what do you do? How do you optimize your website for SEO and user experience? Or, do we need to—is a responsive design enough?

Selecting Canonical & Preferred Domains

Selecting Canonical & Preferred Domains

Should you use WWW or not in your URL? What about using an SSL certificate? In this blog post, learn what a canonical, or preferred, domain is and how this can affect your SEO and user experience.

How to Use UTM Tracking

How to Use UTM Tracking

Lots of aspects are marketing can seem challenging to track–but they aren’t. Find out how to use UTM tracking to measure online and offline marketing.

Putting Data Into Perspective

Putting Data Into Perspective

The biggest struggle with data is that it is ridiculously easy to lie and manipulate with it, even if you don’t mean to do so. Find out some ways to avoid this trap in Matthew’s latest post.

Rules for Optimization

Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.

Mobile First – Why?

Mobile First – Why?

Google has discussed rolling out a “mobile first” index – but why should mobile be on first? Matthew digs into the data to show that not all sites really are “mobile first.”

Where Do I Fit?

Where Do I Fit?

What is the difference between CRO, UX, SEO, IA, analytics, tech marketing and more? How do these relate and overlap? What does that mean for my clients?

The Relationship Between Tech SEO and UX

The Relationship Between Tech SEO and UX

Technical SEO and user experience serve similar purposes. As a result, they have way more in common than most people might think. Find out what those similarities are and what it means for your website.

Power of the User

Power of the User

You can’t convince people to get things they don’t want to get, at least not in any meaningful or sustainable way. Instead, you have to understand what people want and deliver that.