Matthew’s Blog

Explaining the Bounce Rate

Explaining the Bounce Rate

Bounce rate is often used incorrectly and misunderstood. Find out what a bounce rate is, why you use it, and what a good bounce rate is to aim for.

Advanced Google Analytics Event Tracking

Advanced Google Analytics Event Tracking

By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website’s pages.

What Is Google Analytics & How Does It Work?

What Is Google Analytics & How Does It Work?

What exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I’ll answer the 25 most common questions about Google Analytics we hear regularly at Elementive.

Questions To Ask Before Hiring a Professional SEO Consultant

Questions To Ask Before Hiring a Professional SEO Consultant

How do you know who a good SEO consultant is? The following questions can help you weed out the bad consultants, helping you to find the SEO consultant who can actually help you achieve the results you wish to achieve.

Crafting Delightful Broken Experiences

Crafting Delightful Broken Experiences

Like it or not, technology isn’t perfect. We need to create friendly and helpful errors that give people who reach an error the ability to recover from that error.

Responding to Google Changes

Responding to Google Changes

Google recently changed their description length – how should we respond? And what can this change tell us about other Google changes?

How Do People Perceive A Website’s Speed?

How Do People Perceive A Website’s Speed?

We all know our websites should load fast. But, how fast is “fast”? To find out, we asked over two thousand people to describe how fast they thought the website loaded.

Mobile-First & Mobile Optimization: Responsive Isn’t Enough

Mobile-First & Mobile Optimization: Responsive Isn’t Enough

Your website has a responsive design, but now what do you do? How do you optimize your website for SEO and user experience? Or, do we need to—is a responsive design enough?

Selecting Canonical & Preferred Domains

Selecting Canonical & Preferred Domains

Should you use WWW or not in your URL? What about using an SSL certificate? In this blog post, learn what a canonical, or preferred, domain is and how this can affect your SEO and user experience.

How to Use UTM Tracking

How to Use UTM Tracking

Lots of aspects are marketing can seem challenging to track–but they aren’t. Find out how to use UTM tracking to measure online and offline marketing.

Putting Data Into Perspective

Putting Data Into Perspective

The biggest struggle with data is that it is ridiculously easy to lie and manipulate with it, even if you don’t mean to do so. Find out some ways to avoid this trap in Matthew’s latest post.

Rules for Optimization

Rules for Optimization

Do you know the right ways to optimize your website, app, product or business? Do you know exactly what you want and how to measure it? In this post, Matthew offers five guidelines to help improve your optimization efforts.