Internal Linking for Technical SEO: What Actually Matters
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Read Internal Linking for Technical SEO: What Actually Matters →Matthew’s Technical SEO & GEO Blog
Agentic AI Protocols: Recap
A2A. MCP. WebMCP. UCP. AP2. What are all of these protocols? Do they actually matter for SEO? What do we need to know?
Read Agentic AI Protocols: Recap →Fix Internal Link Problems
Why do internal links matter for SEO? Why should we optimize our site's internal linking structure? Technical issues can disrupt how bots crawl your site and how users navigate it. Here is a breakdown of common internal link problems to watch out for...
Read Fix Internal Link Problems →Refresh vs. Discovery Crawls
There are two main reasons Googlebot crawls your website: refresh and discovery. What are these crawl types and what do they mean?
Read Refresh vs. Discovery Crawls →Monitoring Crawls By Googlebot type
What bot does Google use to crawl your website? You can find out in Google Search Console using the "By Googlebot type" data.
Read Monitoring Crawls By Googlebot type →GSC: Page Resource Crawls
How much does Google crawl your website’s CSS, JS, or font files? You can find out using Google Search Console’s Crawl Stats report.
Read GSC: Page Resource Crawls →The Biggest SEO Shifts of 2025 (and What They Mean for 2026)
To say the least, 2025 has been a transformative year for SEO. Here are the five most important things I've learned or refined my thinking on this year that are shaping the advice I'm giving clients heading into 2026: 1.
Read The Biggest SEO Shifts of 2025 (and What They Mean for 2026) →GEO & SEO Bots
Which bots matter the most for SEO and AI search or GEO? Learn about the bots from Google, Bing and OpenAI that matter most.
Read GEO & SEO Bots →Indexed, though Blocked by robots.txt
What is "Indexed, though Blocked by robots.txt"? Why does it happen? Is it a problem? What do we do about it? Let's dig in…
Read Indexed, though Blocked by robots.txt →What is Transfer Size?
What is transfer size and why should you measure it? For that matter, how do you measure your website's transfer size? Transfer size refers to the amount of data that needs to be transmitted from a web server to a browser (or a robot) when loading a web page. Naturally, the smaller you can make the transfer size, the better.
Read What is Transfer Size? →What does Interaction to Next Paint (INP) Measure?
What interactions are measured as part of Interaction to Next Paint? Interaction to Next Paint (INP) is a Core Web Vital metric that measures how quickly a webpage responds to user interactions. It measures the time between the start of the interaction and the first visual update resulting from that interaction.
Read What does Interaction to Next Paint (INP) Measure? →Known Agents: Measure AI Bot Activity
One key metric we have to understand AI search is bot crawl volumes. How often do ChatGPT, Perplexity and Google crawl our website? What pages are they seeing? What are they missing?
Read Known Agents: Measure AI Bot Activity →