Matthew’s Blog

Understanding Your Visitors With Segments

Understanding Your Visitors With Segments

Learn how to use segments in Google Analytics. Included – find out the top three segments to use to help you understand the people who visit your website.

Recommended Quarterly Tech SEO Tasks

Recommended Quarterly Tech SEO Tasks

The technical side of SEO matters to all websites. These are the top 5 technical factors that needs to be checked quarterly in a Tech SEO website audit.

How do you respond to Google Algorithm updates?

How do you respond to Google Algorithm updates?

How should you respond to Google’s algorithm updates? What do you need to do if your traffic is declining? The response depends on the type of update Google has made.

Questions To Ask Before Hiring a Professional SEO Consultant

Questions To Ask Before Hiring a Professional SEO Consultant

How do you know who a good SEO consultant is? The following questions can help you weed out the bad consultants, helping you to find the SEO consultant who can actually help you achieve the results you wish to achieve.

Breadcrumbs & Breadcrumb Schema

Breadcrumbs & Breadcrumb Schema

Do you need to use breadcrumb navigation on your website? If you do, should you mark it up with breadcrumb schema? In this article, we’ll discuss the best ways to approach those questions.

Event Tracking in Google Analytics

Event Tracking in Google Analytics

Google Analytics event tracking lets you measure different ways people engage and interact when they are visiting your website. Learn how to setup and configure event tracking on your website.

How To Find & Fix Duplicated Content

How To Find & Fix Duplicated Content

Put simply: Duplicate content confuses both human and robot visitors. Let’s walk through how we deal with duplicated content: locating, evaluating, and resolving.

What Is A Problem?

What Is A Problem?

What is a problem anyway?

On Being Prepared

On Being Prepared

To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.

What is Core Web Vitals?

What is Core Web Vitals?

What are Google’s Core Web Vitals metrics? How can these affect your website’s performance? How do you optimize your website?

Understanding Entities – The Multiple Matthew Edgars

Understanding Entities – The Multiple Matthew Edgars

How does Google understand what a name is or that a name relates to a specific person? In this post, Matthew digs into entities.

Usability Test for Technical SEO

Usability Test for Technical SEO

Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.