Matthew’s Blog

The #1 Mistake Small Businesses Make: How to Manage Your Online Presence

The #1 Mistake Small Businesses Make: How to Manage Your Online Presence

Want to know the number one mistake too many smaller companies make that we see time and again at Elementive? They don’t own their online presence. Learn how to manage your online presence correctly.

Find & Fix 404 Errors On Your Website

Find & Fix 404 Errors On Your Website

How do you find the 404 errors on your website? Once found, how do you fix the 404 errors? What tools can help? Find out in this in-depth 404 guide!

Recommended Quarterly Tech SEO Tasks

Recommended Quarterly Tech SEO Tasks

The technical side of SEO matters to all websites. These are the top 5 technical factors that needs to be checked quarterly in a Tech SEO website audit.

User Experience Event Tracking Code

User Experience Event Tracking Code

Copy & paste this free event tracking script to help you track key aspects of your website’s user experience, including the time people spent on the site, the way people scroll through your website, and how people browse through your website.

Noindex vs. Nofollow vs. Disallow

Noindex vs. Nofollow vs. Disallow

There’s a common theme of confusion regarding the difference between noindex, nofollow and disallow commands. All three are powerful tools to use to improve a website’s organic search performance, but each has unique situations where they are appropriate to apply.

Is Your Website Traffic at Risk?

Is Your Website Traffic at Risk?

Can you handle Google making a change to rich results, reducing the traffic arriving on your website? If the answer is no, then you have to work to do. Find out where to start.

Explaining the Bounce Rate

Explaining the Bounce Rate

Bounce rate is often used incorrectly and misunderstood. Find out what a bounce rate is, why you use it, and what a good bounce rate is to aim for.

Advanced Google Analytics Event Tracking

Advanced Google Analytics Event Tracking

By default, the only engagement metric Google Analytics provides is the pages people went to—that is interesting and helpful, but incomplete. To get a better picture of how people use your website, you want to know everything else people do when they are visiting your website’s pages.

What Is Google Analytics & How Does It Work?

What Is Google Analytics & How Does It Work?

What exactly is Google Analytics and how does it work to track the people visiting your website? In this post, I’ll answer the 25 most common questions about Google Analytics we hear regularly at Elementive.

Questions To Ask Before Hiring a Professional SEO Consultant

Questions To Ask Before Hiring a Professional SEO Consultant

How do you know who a good SEO consultant is? The following questions can help you weed out the bad consultants, helping you to find the SEO consultant who can actually help you achieve the results you wish to achieve.

Crafting Delightful Broken Experiences

Crafting Delightful Broken Experiences

Like it or not, technology isn’t perfect. We need to create friendly and helpful errors that give people who reach an error the ability to recover from that error.

Responding to Google Changes

Responding to Google Changes

Google recently changed their description length – how should we respond? And what can this change tell us about other Google changes?