Matthew’s Blog

How To Find & Fix 404 Errors On Your Website

How To Find & Fix 404 Errors On Your Website

How do you find the 404 errors on your website? Once found, how do you fix the 404 errors? What tools can help? Find out in this in-depth 404 guide!

What Is A Problem?

What Is A Problem?

What is a problem anyway?

On Being Prepared

On Being Prepared

To be a great consultant, and serve your clients well, you have to do the hard work of preparing for the expected and unexpected situations you face.

What is Core Web Vitals?

What is Core Web Vitals?

What are Google’s Core Web Vitals metrics? How can these affect your website’s performance? How do you optimize your website?

Understanding Entities – The Multiple Matthew Edgars

Understanding Entities – The Multiple Matthew Edgars

How does Google understand what a name is or that a name relates to a specific person? In this post, Matthew digs into entities.

Usability Test for Technical SEO

Usability Test for Technical SEO

Technical SEO is about more than search rankings. It is about making the website better for users. Learn how to identify tech SEO issues with usability testing.

How to Check HTTP Response Status Codes

How to Check HTTP Response Status Codes

Every page on every website returns a status code. How do you check the status code for your website’s pages? What do the status codes mean?

Understanding TLDs

Understanding TLDs

How does top level domain (TLD) affect your website’s performance? Should you worry about what TLD your website uses?

2021 SEO Themes

2021 SEO Themes

What are the key items that a successful 2021 SEO strategy need to include? Find out how 2021 will be about Core Web Vitals, quality, and AI.

Handling Out of Stock & Removed Product Pages

Handling Out of Stock & Removed Product Pages

How do you remove products from your website without harming your users or SEO performance—or at least minimize the harm? In this post, Matthew walks through the different options available.

SEO Discoverability

SEO Discoverability

Before you can do anything else with SEO, you need Google to find your pages. This process of finding pages is called “discoverability”. Learn about discoverability and how to make your pages easier for Google to find.

How to Upgrade to GA4 & Should You?

How to Upgrade to GA4 & Should You?

How and when should you upgrade to the new version of Google Analytics, GA4? In this article, Matthew walks through the options you have to upgrade.