What Is A Problem?

The word “problem” stems from the Greek word “proballein” with “pro” meaning “before” and “ballein” meaning “to throw.” In that context, “proballein” really suggests an idea of throwing something, as in throwing forth a question or throwing forth a situation. A problem, in this view, is nothing more than a question, or idea, proposed. It is interesting […]

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Stop Ignoring Marketing

A common problem I see at companies is that they get stuck, despite having an awesome product. I can get to the heart of the problem with a single question: "What is your marketing strategy?" Answer: "We don't have one".

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I Don’t Know

Nearly every project will have some level of unknowns. The unknown element is the expected element. Does that mean it is okay to say, "I don't know?" as a consultant?

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