The Chasm Of Lost Conversions

In order to get conversions, your website and entire online presence has to accurately reflect your company to your target customers.

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Learn -> Improve -> Succeed

Starting with a big, expensive website that does everything rarely works. Instead, start small & add new features based on what you learn.

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You Have To Own Your Online Presence

A website isn't integral to the company making money. All they need from an online presence is the ability to connect with their customers. A social or local network does that perfectly fine. Why invest in a website?

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User Experience Success = Desire > Pain

When you get right down to it, user experience is about two things: pain and desire. Pain is all the stuff that makes it hard to visit your website or use your app. Desire is what makes people into your customer in the first place. Read more to find out what to do with pain and desire for your company.

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Own Your Domain

Are you in control of your company's domain name? If not, find out why that is a problem and what you need to about it.

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Why Aren’t Sites Usable?

Despite our best efforts, there are lots of reasons websites aren't usable. Often those reasons have nothing to do with technology.

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