Using Analytics to Inform Product Design

Publisher: O’Reilly Media, Inc.
Release Date: November 2017

This video series will act as your guide, showing you the tools and metrics that matter to understand your product’s user experience. You’ll explore product funnels and discover different ways to measure and understand each stage of a product’s journey, from initial discovery to on-boarding to repeated use.

Applied Analytics for Product Managers: Methods for Understanding Users

Published by O’Reilly Media, Inc.
Release Date: 2018

In this three-course learning path, you’ll look deeper into ways to use data and analytics to understand your users’ behaviors, such as setting up goals and how to access goals in Google Analytics. You’ll also look at how to use segments and set up goals-based segments to create groups of users. In addition, you’ll examine split testing and learn how to analyze the results, and much, much more. The material for this learning path will help product managers, designers, and other user experience (UX) professionals understand how to gain deeper insight about who their users are and what their users want.

Introduction to Google Analytics

SkillShare, 2017

In this introduction to Google Analytics, you’ll learn how to install Google Analytics on your website, how to access basic reports, and how to schedule a weekly or monthly report email.