Optimize—Don’t Overhaul

At Elementive, I think it would be fair to say that we believe in optimization not overhaul. Optimization is the process of “making something…as fully perfect, functional, or effective as possible.” Overhauling is about finding ways to “renovate, remake, revise, or renew thoroughly.” Why do we have this belief? Well, too often, we see clients who […]

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Playing the Long Game

In today’s immediate gratification world, businesses often look for a quick answer to get more leads and sales. Many companies out there are willing to play into this impatience by selling you a solution guaranteed to drive leads and sales right now. Hire them and within a month (maybe two) with barely any work on […]

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Ugly Works

Do you want a beautiful looking design or a functional design? Too often designs gets in the way of creating a good user experience.

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CRO is not UX

Optimizing for conversions and improving the experience people have on your site are both incredibly important, but both are separate things. Find out the differences between CRO and UX.

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