Matthew Edgar

I’m Matthew Edgar and I am a web consultant specializing web analytics, technical search marketing, usability, and conversion optimization. My focus is on helping companies analyze and optimize their website and search presence to increase conversions.

I began developing websites professionally in 2001, though I built my first website in the late ’90s. Over the years, I’ve had a chance to work across a number of fields, including programming, analytics, usability, conversion optimization, search engine optimization (SEO), product development and content marketing. Through this work, I’ve had the opportunity to help clients, from the very small to the very large, in a variety of industries find new opportunities to grow their business.

In 2014, I co-founded Elementive, a consultancy helping clients understand and use their data and analytics. At Elementive, we help clients with one-time and ongoing projects to put their analytics to work to find ways to increase conversions and engagement. I’m also the founder of SpringTrax, a monitoring service to help companies find and fix every not found error on their website. Prior to founding Elementive and SpringTrax, I helped clients as a freelance developer and consultant.

If you’d like help increasing conversions or engagement on your website, reviewing technical SEO factors, or getting the most out of your web analytics, please request a free strategy session with me.

Short, Official, Third-Person Bio

Matthew Edgar is technical marketing and web analytics consultant at Elementive ( Since 2001, Matthew has helped hundreds of companies grow through a process of analyzing and optimizing their websites, search presence, and online marketing. Using a strong analytical and technical framework, Matthew helps clients understand all aspects of their marketing to better connect with customers, increase conversions and grow their business. You can connect with Matthew on Twitter @MatthewEdgarCO.

Sample Client Testimonials

Matthew is a valued partner. He provides data driven insight, and supplements this with astute suggestions and quality ideas. I have found him in our dealings to be thoughtful and thorough, and most certainly committed to a win-win. I would highly recommend him for companies looking to evaluate their web strategy and brand presence.

Derek Lundsten, Scrimmage

Matthew is someone that think creatively and with purpose when dealing with and understanding our technical and marketing needs. He is a great communicator and wonderful to work with.

Chris Laskey, Africa Adventure Consultants

We hired Matthew to help us setup advanced conversion tracking for our site He was highly professional, taking the time to understand exactly what we are looking for, and then delivering exactly that, on time and on budget. If you need help with increasing the usability and conversions of your website then Matthew is your man.

David Waring, Fit Small Business

I have used Matthew Edgar as a technical marketing consultant for the past four years. Due to his overall expertise, knowledge of current trends, excellent customer service, and timely response to all of my needs during that time frame, I decided to contract with him on an on-going basis. That was one of the best business decisions I have ever made! Within a 3 month time frame, I was seeing increased traffic to my website, an increased number of pages per visit, and a lowered bounce rate. Within 6 months I was seeing an increase in my number of contacts as well as a greatly improved quality of contacts. Within 9 months, my business experienced its best peak period as well as a record-setting month outside of the peak period! With the resulting increase in marketing budget, we just completed an outstanding “face-lift” of my entire website, which should only continue to improve my SEO performance, increase my number of quality contacts, and therefore continue to improve business overall. I would highly recommend Matthew Edgar for any and all technical, SEO, website, or marketing needs, especially on an on-going basis.

Lynne Campbell, Carefree Yacht Charters

When I was introduced to Matthew Edgar, I was quite jaded in my opinion of those who presented themselves as SEO/SEM “experts”. But I still needed someone who could help me navigate the ever-changing internet landscape, so I contracted with Matthew and took a wait and see attitude.

I am pleased to report that we saw a significant increase in our website traffic almost immediately. Our online gift certificate revenues went up and our phones started ringing again. Working with our website designer, Matthew was able to optimize our website performance, analyze the content and make beneficial changes. I truly appreciate his respect for my time and my resources; of all the consultants I have worked with, I have found Matthew to be the most aware of the issues small businesses face on a daily basis.

If you are in need of someone to assist you with your internet marketing, I would whole heartedly recommend Matthew Edgar. I know that you will be as pleased as I have been with his results as I have been.

Virginia Cameron-Lansdale, Indulgences Day Spa

Compared to other web consultants we have worked with, Matthew approaches his work in a more streamlined and systematic way that clearly sets achieveable project goals, time lines and objectives. Matthew excels at staying abreast of the ever changing field and eagerly researches and recommends strategies that are appropriate and in the best interest of the organization. Matthew is able to provide simple solutions to complex situations and create custom products to meet our organizations varying needs.

Matthew’s greatest strength is his ability to make the complexity of his work and programming easily understood by all. He has an innate ability to communicate using language that is easy for anyone to comprehend. At the same time, he can also switch communication gears quickly and talk to seasoned technology professionals in savvy programming language that is customary in the field.

Matthew is a thoughtful leader and excels in project management. He easily finds creative solutions to complex problems. Matthew is a great problem solver. Matthew is easy to work with and communicates to all staff with respect, integrity, and in language that is accessible to everyone no matter their level of understanding of technology. Matthew is quick to respond to our needs and is flexible and adaptable to our schedules and time lines.

Andrea Streff, Qualistar Colorado

As a mom and pop type of agency I know how resources run very thin. Either we do it ourselves or don’t do it at all. When the web starting building popularity back in 2001, it was fine to create your own site. But as technology developed and more travel companies began appearing on the Internet, backyard ingenuity was not enough. I worked with at least three different SEO (Search Engine Optimization) / web companies in the past, and I have to say I was burned by all three of them. I lost faith in the web and SEO industry and felt it was all a scam. I had no clue what was going on in the web world (and still really don’t), so was easy prey for the unscrupulous web advertisers.

I have to say Matthew Edgar goes beyond all my wildest dreams in efficiency and service. There are not enough positive things that I can say about him, but this one word sums it up–AWESOME. He never ceases to amazing me. Matthew takes things analytically and responds with incredible details. His reports are specific, and he is never too busy to discuss items. Let me tell you, not having a clue about SEO and the web, I needed to ask a lot of questions (and still do). Often I would have to ask the same questions again and again, and Matthew patiently answered them all.

Since taking over our website management and SEO, Matthew has doubled our number of monthly Pageviews, tripled the number of monthly Visits, and quadrupled the number of monthly Visitors.

Alexander P. Dold, European World Travel

Matthew has been a valuable asset to the National Ledger website and its development and daily production. His expertise in making the complex understandable has helped our staff immensely, helping to keep our time more productive. When emergencies arise, his willingness to assist in those hectic situations has greatly helped in not only keeping the website online, but easing the stress of communications with other off site technical experts as well. He has also helped our website stay on top of the fast evolving search engine trends and has helped lead our staff with promotion of social media (Twitter, Facebook, etc.) and ideas on how to implement and best use those vehicles for website traffic. We continue to have a great working relationship and I can highly recommend him.

CK Rairden, National Ledger

Matthew is a great resource for inbound marketing. He also has an exceptional attention to detail, is very dependable and great to work with.

Eric Meredith, Atria

I hired Matthew after interviewing 5 different similar service providers because of his knowledge and samples of the work he had done in the past. He assisted our company developing a first class website that has not only been well received but has proved to be a good return on investment. I would recommend his services without hesitation to provide excellent service. Matthew is also a very good listener and follows up in a timely manner on all correspondence.

Keith Anderson, Terra Bella