Matthew Edgar

I help companies grow by analyzing and optimizing their website, online presence, marketing, and overall user experience.

Over the last 15 years, I’ve helped hundreds of companies get the data they need to attract a wider audience, better engage with that audience, and convert more of that audience into paying customers.

Learn more about who I am and the work I do. Or, read my latest blog posts below.


Latest Blog Posts

On “Keeping It Simple” (Except When You Shouldn’t) November 2, 2015 - When I was first starting out as a consultant and developer, I fell into a pattern that many rookie consultants and developers fall into: I helped clients build out rather complex systems only to find weeks, months, and years after those systems went live that few clients were using the system. To the extent they
Find Your Own Way October 14, 2015 - One of the most challenging aspects of marketing is knowing what kind of marketing you even need. There are so many options and so many networks you can utilize to reach potential customers. It is great, but it is massively overwhelming. Unfortunately, in light of all these many options and choices, some companies (especially smaller
Number Fixation September 28, 2015 - What is number fixation? Let’s start with a story. Over the last year, I’ve been trying to gain weight through a new diet and exercise routine. As part of this, I have been weighing myself daily to measure the results and track progress toward my goal. For the first time in my life, I have
Are Tablet Websites Important? September 21, 2015 - We all know supporting mobile is important, but what about tablet devices? Should you build a tablet-specific website to support your web visitors?
Categorizing & Prioritizing Your Web Pages September 15, 2015 - What are the ten most important pages on your website? Find out what makes a page on your website important & how to measure the pages's value.