Who Is Matthew Edgar?
Hi! I’m Matthew Edgar, and I’m a user experience consultant. Over the last 15 years, I have helped companies take a data-driven approach to optimizing and improving their organization’s user experience, resulting in more customers and business growth. Learn more about who I am and the work I do.
What Is Data-Driven User Experience?
User experience is the way people interact with your company on the web, on a mobile device, or even offline. Simply stated, a better user experience leads to more customers. Learn more about what user experience is and why it matters to your company.
Matthew’s Latest Blog Posts
Converters & Non Converters March 30, 2015 - Let’s say you’ve got a 5% conversion rate on your website. That means 5% of the people visiting your website are filling out your lead generation form or buying from your store or downloading your app…whatever the conversion may be 5% of people are doing that. That is great, but you’d like number to be […] Why Aren’t People Converting? I Have Traffic! March 5, 2015 - You have traffic, but no conversions. What is causing that to happen? How do you fix that problem? Find out why you need to focus on traffic quality, instead of traffic generation.