Matthew Edgar

I help companies grow by helping them analyze and optimize their website, online presence, marketing, and overall user experience.

Over the last 15 years, I’ve helped hundreds of companies get the data they need to attract a wider audience, better engage with that audience, and convert more customers.

Learn more about who I am and the work I do. Or, read my latest blog posts below.


Latest Blog Posts

Balancing Information & Action May 18, 2015 - Make progress and grow your company by finding the right balance between information and action.
The Problem With Conversion Rate Optimization: How Is Your T.E.C.C.R.? May 11, 2015 - Conversion rate optimization is important, but not enough. To really grow a company, you want to focus on optimizing your TECCR. Find out what TECCR is and why focusing on it can help your company grow.
What Do People Really Think? Don’t Fear Research May 7, 2015 - The only way for you to understand what people think of your company is through research. Research can be simple and cheap. Find out how!
Are You Solving The Real Problem? April 28, 2015 - Far too often, we solve symptoms instead of solving actual problems. If all you do are chase symptoms, growth will be hard...if not impossible.
Data Analysis Traps April 17, 2015 - When reviewing data and running tests, it is really easy to fall into three common traps that slow you down and make your data not so great. Find out what those traps are...and how to avoid them.