Who Is Matthew Edgar?

Hi! I’m Matthew Edgar, and I’m a user experience consultant. Over the last 15 years, I have helped companies take a data-driven approach to optimizing and improving their organization’s user experience, resulting in more customers and business growth. Learn more about who I am and the work I do.

What Is Data-Driven User Experience?

User experience is the way people interact with your company on the web, on a mobile device, or even offline. Simply stated, a better user experience leads to more customers. Learn more about what user experience is and why it matters to your company.

Matthew’s Latest Blog Posts

What Does It Mean To Be A (Good) Consultant? February 16, 2015 - Based on my observations, I've found there are seven core tenets that make the difference between a good consultant and an okay one. What are they?
The Three Stages Of Marketing February 10, 2015 - There are three stages to marketing & user experience. You need to know which stage you are in to avoid wasting time and money on the wrong tactics.
The Chasm Of Lost Conversions January 26, 2015 - In order to get conversions, your website and entire online presence has to accurately reflect your company to your target customers.