Welcome

Matthew Edgar, Technical Marketer

Matthew Edgar at IA Summit 2016
© Win Goodbody Photography

Who is Matthew Edgar

Hi! I’m Matthew Edgar. I’m a technical marketing consultant, specializing in web analytics, technical SEO and conversion optimization.

For the last 15 years, I have helped companies grow through a process of analyzing and optimizing the technical aspects of their websites and search presence (SEO). Learn more about me.

If you need help digging into the technical side of your website and online marketing, please contact me today. 

What Is Technical Marketing?

Isn’t all marketing technical marketing? What makes it different than anything else? While there are different definitions, I view the definition of technical marketing as the intersection of marketing, programming, user experience, and business analysis. My job as a technical marketer is to help companies improve their website’s structure so that their organization can be more easily found, accessed, and understood by users and customers. Learn more about technical marketing.

Latest Blog Posts

Google Analytics: Conversion Sources June 6, 2016 - One of the more important metrics to track for your website is conversions and one of the more important things to know about conversions is how people who converted found your website in the first place. Find out how to get this data.
Going To The Extremes on Data Usage May 15, 2016 - What do you do with a decision maker who refuses to use data? What about a decision maker who will only use data? Find out how to deal with both extremes.
Technology, Visitors, or Conversions? March 11, 2016 - Learn how to decide between what is good for your visitors, what is good for your business, and what will work technically.
The Google Panic February 28, 2016 - Are you worried about all those Google changes? While the changes are worth paying attention to, they shouldn't be your primary worry either.
Challenge Your Consultant December 18, 2015 - A key ingredient to success in any consulting engagement is a client who pushes back, challenges ideas, and so their own research. Find out why.