Matthew Edgar

I help companies grow by analyzing and optimizing their website, online presence, marketing, and overall user experience.

Over the last 15 years, I’ve helped hundreds of companies get the data they need to attract a wider audience, better engage with that audience, and convert more of that audience into paying customers.

Learn more about who I am and the work I do. Or, read my latest blog posts below.


Latest Blog Posts

Blind Faith In Your Stats August 3, 2015 - I don’t think it is any secret that I rather enjoy analytics. At Elementive, we tend to live in a numbers-driven marketing world. Unfortunately, though, some people do tend to take numbers rather far and end up having blind faith in their stats. I was reminded of this reading Andy Beaumont’s article the Value of
My Bounce Rate Is Too High June 29, 2015 - What do you do when your website's bounce rate is too high (or too low)? Find out the questions you need to ask to improve your bounce rate.
Sub-Directory or Sub-Domain? June 22, 2015 - Should you use a sub-directory (sub-folder) or sub-domain for SEO and for the best user experience?
Are Your Visitors Ready To See Your Price? June 15, 2015 - Will showing a price on your website help to drive more leads? Or, will showing the price scare aware potential customers?
Diversify & Own Your Traffic June 2, 2015 - How do you prevent losing traffic when Google makes a change to their ranking algorithm? You must work to diversify & own your traffic.