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    Matthew Edgar. Web Analytics & Technical Marketing Consultant.

Hi! I’m Matthew Edgar, co-founder of Elementive and founder of SpringTrax. I’m a web consultant, based in Denver, Colorado. I specialize in web analytics, technical search marketing, usability, and conversion optimization. Since 2001, I have helped companies grow through a process of analyzing and optimizing their websites and search presence (SEO). Learn more about me. Or, if you need help understanding your web analytics or generating more conversions from your website, please contact me today.

Recent Blog Posts

Understanding Your Visitors With Segments February 8, 2017 - Learn how to use segments in Google Analytics. Included - find out the top three segments to use to help you understand the people who visit your website.
What Goals To Track January 18, 2017 - Google Analytics lets you track goals...but what exactly should you set up as a goal? Find out the macro and micro goals you need to track on your website.
Reviewing Heatmap & Visitor Recording Tools January 8, 2017 - What is the best heatmap & video recording tools for your website? In this article, you can read my review of the various tools on the market and the questions you need to ask to decide which analytics tool is right for you.
Testing Changes On Your Website December 2, 2016 - To improve your website, you need to constantly make changes. But how do you test that changes? Learn about split tests and time comparison tests to see which one is right for you.
Landing Pages & Exit Pages October 12, 2016 - How do you know which pages will have the biggest impact on conversions? Learn about how to use your landing pages and exit pages as part of CRO.

Videos & Presentations


Elementive helps small businesses understand and use their marketing data and analytics.


SpringTrax helps websites find and fix every 404 error hurting their business