Hi! I’m Matthew Edgar. I’m a web consultant, specializing in web analytics, technical search marketing, usability, and conversion optimization. Since 2001, I have helped companies grow through a process of analyzing and optimizing their websites and search presence (SEO). Learn more about me. Or, if you need help understanding your web analytics or generating more conversions from your website, please contact me today.
What Is Technical Marketing?
Isn’t all marketing technical marketing? What makes it different than anything else? While there are different definitions, I view the definition of technical marketing as the intersection of marketing, programming, user experience, and business analysis. My job as a technical marketing consultant is to help companies improve their website’s structure so that their organization can be more easily found, accessed, and understood by users and customers.