Matthew Edgar

I help companies grow by analyzing and optimizing theirΒ website, online presence, marketing, and overall user experience.

Over the last 15 years, I’ve helped hundreds of companies get the data they need to attract a wider audience, better engage with that audience, and convert more of that audience into paying customers.

LearnΒ more about who I amΒ and the work I do. Or, read my latest blog posts below.


Latest Blog Posts

Number Fixation September 28, 2015 - What is number fixation? Let’s start with a story. Over the last year, I’ve been trying to gain weight through a new diet and exercise routine. As part of this, I have been weighing myself daily to measure the results and track progress toward my goal. For the first time in my life, I have
Are Tablet Websites Important? September 21, 2015 - We all know supporting mobile is important, but what about tablet devices? Should you build a tablet-specific website to support your web visitors?
Categorizing & Prioritizing Your Web Pages September 15, 2015 - What are the ten most important pages on your website? Find out what makes a page on your website important & how to measure the pages's value.
The Tools Aren’t What Matters The Most September 8, 2015 - The work my team and I do at Elementive involves heavy amounts of data analysis to help organizations figure out the best ways to improve their website and other marketing activities. We spend lots of money every year paying for a variety of tools and data sets–things that give us access to the data we
Blind Faith In Your Stats August 3, 2015 - I don’t think it is any secret that I rather enjoy analytics. At Elementive, we tend to live in a numbers-driven marketing world. Unfortunately, though, some people do tend to take numbers rather far and end up having blind faith in their stats. I was reminded of this reading Andy Beaumont’s article the Value of