Matthew Edgar

Matthew Edgar, Technical Marketer

Matthew Edgar at IA Summit 2016
© Win Goodbody Photography

Hi! I’m Matthew Edgar. I’m a web consultant, specializing in web analytics, technical search marketing, usability, and conversion optimization. Since 2001, I have helped companies grow through a process of analyzing and optimizing their websites and search presence (SEO). Learn more about me. Or, if you need help understanding your web analytics or generating more conversions from your website, please contact me today.

What Is Technical Marketing?

Isn’t all marketing technical marketing? What makes it different than anything else? While there are different definitions, I view the definition of technical marketing as the intersection of marketing, programming, user experience, and business analysis. My job as a technical marketing consultant is to help companies improve their website’s structure so that their organization can be more easily found, accessed, and understood by users and customers.

Latest Blog Posts

Information Foraging: Engagement & Conversion Optimization September 22, 2016 - As you optimize your website for conversions or engagement, learn why to think of visitors to your website as lazy hunters looking for prey.
Anything But Average September 9, 2016 - Your website is anything but average. Stop using average numbers when making decisions. Instead, find the more specific numbers to track performance.
User Needs vs. Business Needs: Striking the Balance September 3, 2016 - When choosing what to show on your website, should you favor the needs of your business or the needs of the people visiting your website?
Simple Ways to Use Data & Analytics July 7, 2016 - Using data and analytics doesn't have to be hard or difficult. Find out a simple process that makes data easy to use in this talk from Matthew Edgar.
Google Analytics: Conversion Sources June 6, 2016 - One of the more important metrics to track for your website is conversions and one of the more important things to know about conversions is how people who converted found your website in the first place. Find out how to get this data.